Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence PMU performance in the France and how they change over time
See what factors influence PMU performance in the France and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
PMU is in the top 9% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
An analysis of PMU' competitors in the France
An analysis of PMU' competitors in the France
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
PMU's market performance in France places it in the top 9% of Cafe & Restaurants, indicating a leading position. A decrease of 4 points year-over-year suggests a need to monitor performance. Performance peers include Fruttini, Ecru Kitchen, BA FANG, Balthazar, Auberge des Marmottes and Le café de la Paix.
Customer satisfaction reflects brand perception and loyalty, influencing repeat business and positive word-of-mouth.
PMU's overall customer satisfaction in France is 86%, with a 1.4 percentage point increase year-over-year, reflecting a positive trend. Metropolitan France mirrors this overall satisfaction. May had highest CSAT index of 94.12. This indicates strong customer loyalty, especially for Metropolitan France.
Outlet count indicates market presence and brand reach, crucial for assessing growth and geographical coverage.
PMU has 26 outlets in Metropolitan France, indicating a specific market presence in that region. The bar fill percentage of 100% suggests a focus on this particular region.
Competitor analysis identifies key rivals and customer preferences, guiding strategic positioning and differentiation.
PMU's top competitors based on customer cross-visitation are Burger King (12.90%), Buffalo Grill (9.68%), Quick (6.45%), McDonald's (6.45%), and Restaurant pizzeria la Roma (6.45%). This data highlights customer preferences for fast food and grill options among PMU patrons.
Understanding peak hours informs staffing and resource allocation, enhancing operational efficiency and customer experience.
PMU experiences peak traffic between 10:00 AM and 6:00 PM, with the highest workload around 11:00 AM (51.84%) and 12:00 PM (49.77%). There is close to none activity between 11:00 PM and 5:00 AM.
Consumer insights guide targeted marketing, product development, and personalized experiences, maximizing engagement and ROI.
The consumer gender mix shows high affinity for women (90%) and men (110%) relative to the average consumer. Generation X shows very high affinity (358%) compared to the average consumer.