Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence PMU performance in the France and how they change over time
See what factors influence PMU performance in the France and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of PMU' competitors in the France
An analysis of PMU' competitors in the France
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
PMU is in the lower 18% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
PMU's market performance is in the lower 18%, indicating a critically low market standing. This means PMU captures a smaller share of foot traffic compared to competitors. Performance peers in the same percentile range include La Ferme de l'Arsellaz, Restaurant du Lac, BRAISE, La Scarpetta Paris 75005, Le Ramuntcho, and Yassa Bar.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Tracking CSAT helps identify areas for improvement.
PMU's overall customer satisfaction is 81%, a decrease of 3.1 percentage points year-over-year. This indicates a decline in customer happiness. The CSAT in Metropolitan France mirrors the overall value at 81%, with a similar decrease of 3.1 percentage points.
Number of outlets indicates brand reach and market presence. Growth in outlets often correlates with expansion and increased revenue potential.
PMU has 25 outlets in Metropolitan France. This indicates the brand's physical presence and distribution network within the region.
Competitor analysis identifies key rivals and their market share, informing competitive strategies and highlighting opportunities for differentiation.
PMU's top competitors based on customer cross-visitation are Burger King (14.81%), Buffalo Grill (11.11%), Restaurant pizzeria la Roma (7.41%), Marie Blachère Boulangerie Sandwicherie Tarterie (7.41%), and Quick (7.41%). This shows where PMU customers also spend their time.
Traffic workload by hour reveals peak and off-peak times, enabling efficient staffing, resource allocation, and targeted marketing efforts.
PMU experiences peak traffic workload between 10 AM and 12 PM, reaching a high of 53.33% at 11 AM. Traffic gradually increases from 6 AM, peaks mid-day, and declines into the evening, with minimal activity between 10 PM and 6 AM.
Understanding consumer segments by gender and generation allows for targeted marketing, product development, and personalized customer experiences.
Women are overrepresented in PMU's customer base (82% affinity), while men are even more overrepresented (118% affinity). Gen X has a very high affinity (358%), indicating a strong connection with the brand.