Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Pizza Tomato performance in the Turkey and how they change over time
See what factors influence Pizza Tomato performance in the Turkey and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pizza Tomato' competitors in the Turkey
An analysis of Pizza Tomato' competitors in the Turkey
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pizza Tomato is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference.
Pizza Tomato's market performance is at the 99th percentile, indicating a leading position in Turkey's Cafe & Restaurants industry. This signifies high customer preference and a strong competitive edge. Performance peers include OX Coffee - Marina, Old Erzurum Houses, Sabah İskender Soli, Elif Ana Mantı, Meşhur Burdur Şiş Çoban Restaurant, and Hadramout Yemeni Restaurant, all within a similar top-tier percentile range.
Customer satisfaction reflects brand loyalty and service quality, directly impacting business growth and repeat patronage.
Pizza Tomato's overall customer satisfaction is at 81%, with a decrease of 4.6 percentage points year-over-year. The Mediterranean Region shows 83% satisfaction, while the Aegean Region registers 82%. Declining satisfaction in these key regions suggests potential service or product quality issues needing attention to maintain customer loyalty.
Average check reflects customer spending habits and menu pricing, crucial for revenue optimization and profitability analysis.
Pizza Tomato's overall average check is 372.2 TRY, a 40.6% increase year-over-year. The Aegean Region leads with an average check of 383.3 TRY, while the Mediterranean Region has an average check of 327.1 TRY. The substantial increase suggests successful pricing strategies or increased order values.
Outlet distribution indicates market presence and expansion strategy, influencing brand accessibility and revenue potential.
Pizza Tomato has 24 outlets in the Aegean Region, 8 in the Mediterranean Region, 3 in Southeastern Anatolia, 2 in Eastern Anatolia, and 1 each in Central Anatolia and Marmara. The concentration in the Aegean Region highlights a strategic focus or strong market acceptance in that area.
Competitor analysis identifies key rivals and customer preferences, enabling strategic positioning and competitive advantage.
Pizza Tomato's top competitors include Köfteci Yusuf (9.17% cross-visitation), Tavuk Dünyası (5.83%), Kumrucu Şevki Çeşme Merkez-Cafe-Cafeterya-Fast Food-Çeşme Kumrucu (4.17%), Mado (3.33%), and Domino's Pizza (2.5%). High cross-visitation with Köfteci Yusuf and Tavuk Dünyası indicates shared customer bases and potential competitive overlap.
Traffic workload reveals peak operational times, enabling optimized staffing and resource allocation for maximum efficiency.
Pizza Tomato experiences peak traffic workload between 17:00 and 21:00, with the highest activity at 20:00 (57.73%). Traffic is minimal between 00:00 and 08:00. This pattern informs staffing and resource allocation, ensuring optimal service during peak hours.
Analyzing consumer segments by Gender and Generation informs targeted marketing and product positioning strategies.
Pizza Tomato's customer base shows high affinity towards women (index 83) and strong over-representation for Gen X (index 208), indicating that these segments are particularly engaged with the brand. Marketing strategies can be tailored to appeal to these key demographics.