Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pizza Tomato performance in the Turkey and how they change over time
See what factors influence Pizza Tomato performance in the Turkey and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pizza Tomato' competitors in the Turkey
An analysis of Pizza Tomato' competitors in the Turkey
In Cafés & Restaurants
·Jun – Aug 25
Pizza Tomato is in the lower 43% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pizza Tomato's market performance is in the lower 43%, indicating a below average/lagging position. This means the brand captures less foot traffic than most competitors. Performance peers in the same percentile include Mirkelam Dinlenme Tesisleri, Davinci Coffee Shop, Batıkent Ankara Aspava, Dutdibi Fish Mekan, Lokma Tatlı Yalıncak, and Gua Coffee Company.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue. Monitoring CSAT is crucial for identifying areas of improvement.
Pizza Tomato's overall customer satisfaction is 81%, a decrease of 4.4 percentage points year-over-year. The Aegean Region shows 83% satisfaction with a 6.1 percentage point decrease, while the Mediterranean Region has 81% satisfaction with a 7.8 percentage point decrease. This indicates a need to address declining satisfaction levels across regions.
Average check reveals customer spending habits and pricing effectiveness, crucial for revenue optimization and profitability analysis.
Pizza Tomato's overall average check is 372.2 TRY, a 40.6% increase year-over-year. The Aegean Region has an average check of 383.3 TRY, while the Mediterranean Region has an average check of 327.1 TRY. This shows increased spending per customer, but regional differences exist.
Outlet count indicates brand reach and market penetration, influencing accessibility and overall revenue potential.
Pizza Tomato has 26 outlets in the Aegean Region, 9 in the Mediterranean Region, 6 in Southeastern Anatolia, 3 each in Marmara and Eastern Anatolia, and 1 in Central Anatolia. The Aegean Region dominates the outlet distribution, indicating a strong regional presence there.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Pizza Tomato's top competitors based on cross-visitation are Köfteci Yusuf (9.17%), Tavuk Dünyası (5.83%), Kumrucu Şevki Çeşme Merkez (4.17%), Mado (3.33%), and Domino's Pizza (2.5%). This indicates shared customer interest with these brands, suggesting potential competitive overlap.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer service during peak hours.
Pizza Tomato experiences peak traffic workload between 17:00 and 21:00, with the highest workload at 20:00 (55.88%). Traffic is minimal between 0:00 and 7:00. This data helps optimize staffing and resource allocation to meet customer demand during peak hours.
Consumer segment analysis enables targeted marketing and product development, maximizing engagement and ROI by understanding customer demographics.
Pizza Tomato's customer base is predominantly women (80% affinity, under-indexed) and men (113% affinity, over-indexed). Gen X shows a high affinity (208%, over-indexed). This suggests targeted marketing towards these demographics may be effective.