Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Pizza Pizza performance in the Italy and how they change over time
See what factors influence Pizza Pizza performance in the Italy and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pizza Pizza' competitors in the Italy
An analysis of Pizza Pizza' competitors in the Italy
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pizza Pizza is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market share reveals brand strength, reflecting customer preference and competitiveness within the Cafe & Restaurants industry in Italy.
Pizza Pizza is a leading brand in Italy's Cafe & Restaurants industry, securing a market performance percentile of 99. This places it in the top 1% of brands. Its peers, also at the 99th percentile, include La Ghiotteria, Autentiko, La Giostra, Ristorante Pizzeria Vesuvio, 5 Sapori - Pizza Artigianale and La Carraia in Santa Croce, highlighting strong competition among top performers.
CSAT indicates brand loyalty and service quality. Monitoring CSAT helps optimize customer experience and address areas needing improvement.
Pizza Pizza demonstrates high customer satisfaction in Italy, with an overall CSAT of 92%, a 6.4pp increase year-over-year. Veneto and Emilia-Romagna show particularly high CSAT (99%), while Lombardy and Liguria have lower scores (90% and 69% respectively). This suggests variations in customer experience across different states, requiring targeted improvements in specific regions.
Average check reflects spending per customer. Monitoring it helps understand customer value and optimize pricing strategies for revenue growth.
Pizza Pizza's average check in Italy is EUR 10.6, a 19.7% increase year-over-year, indicating increased customer spending. Emilia-Romagna shows the highest average check at EUR 12.1. Veneto's average check is EUR 10, while Liguria reports EUR 10.3. This suggests regional differences in customer spending habits.
Outlet count indicates market reach. Tracking it reveals expansion and brand presence, crucial for assessing growth and market coverage.
Pizza Pizza's outlet distribution across Italy highlights Veneto as the region with the most outlets (5), followed by Campania and Emilia-Romagna (4 each). Trentino – Alto Adige/Südtirol and Liguria have 2 outlets each, while Lombardy, Lazio, Piedmont and Sicily each have 1. This distribution suggests a concentration of Pizza Pizza locations in northern Italy.
Competitor analysis reveals market dynamics. Identifying shared customers helps refine strategies and gain a competitive advantage in Italy.
Pizza Pizza's top competitors in Italy, based on customer cross-visitation, include McDonald's (5.71%), Autogrill (4.29%), Farini (2.86%), Da Mimmo (2.86%) and Burro e Salvia (2.86%). This indicates that Pizza Pizza customers also frequent fast-food chains and other restaurant types, suggesting a diverse range of dining preferences among its clientele.
Traffic workload analysis informs staffing and resource allocation, optimizing operations during peak hours to enhance service efficiency.
Pizza Pizza experiences peak traffic in Italy between 18:00 and 20:00, with the highest workload at 19:00 (53.92). Traffic gradually increases from 9:00 (8.65) reaching highest values in the evening and decreasing after 21:00 (43.32). There is almost no activity between 0:00 and 8:00, revealing periods for maintenance or cleaning.
Understanding consumer segments enables tailored marketing, enhancing engagement by aligning messaging with demographic preferences and behaviors.
Pizza Pizza's customer base in Italy shows a strong affinity towards Women (97%) and Men (103%). Gen X is slightly under-indexed (96%), while Gen Y is over-indexed (109%). This suggests that Gen Y consumers are more represented than average in the brand's customer base compared to Gen X.