Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Pizza Pazza performance in the Brazil and how they change over time
See what factors influence Pizza Pazza performance in the Brazil and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pizza Pazza' competitors in the Brazil
An analysis of Pizza Pazza' competitors in the Brazil
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pizza Pazza is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand's share of foot traffic, showing competitive strength and customer preference within the Cafe & Restaurants industry.
Pizza Pazza holds the 97th percentile, marking it as a leading brand. This high percentile indicates a strong market presence, suggesting a substantial share of customer visits compared to competitors like Sorveteria Miragem, Los Porto Alegre Pizzaria e Cocina Mexicana, Estação Coronel, Il Barbuto Alameda, Taverna Viking Chopp & Parrilla and Cacerola, who are also at the 97th percentile.
CSAT reflects customer loyalty and overall brand perception, influencing repeat business and positive word-of-mouth referrals.
Pizza Pazza's overall CSAT is 83%, with an 8.3pp increase year-over-year, signaling improved customer sentiment. In the Southeast Region, the CSAT is also 83%, with a similar growth of 8.3pp. This indicates high satisfaction levels across the region, driven by enhancements made between May and July 2025.
Average Check indicates spending per customer, reflecting menu pricing, order size and customer purchasing power.
Pizza Pazza's overall average check is 47.7 BRL, up 0.9% year-over-year, showing increased spending per customer. The Southeast Region mirrors this average. Fluctuations were observed between May and July 2025, with a notable peak in June.
Outlet count reflects brand reach and market penetration, directly impacting accessibility and potential customer base.
Pizza Pazza has 14 outlets in the Southeast Region. This concentrated presence allows the brand to effectively serve the regional customer base. All outlets are located in the Southeast Region.
Competitor analysis reveals market dynamics and customer preferences, guiding strategic positioning and differentiation efforts.
McDonald's is a major competitor for Pizza Pazza, with a cross-visitation rate of 8.11%. Other competitors include Restaurante Casarão de Minas and Gennaro (both at 5.41%), Padaria Florença and Rodo Lanches (both at 2.70%), indicating shared customer bases.
Traffic workload analysis reveals peak hours, enabling optimized staffing, inventory and marketing strategies.
Pizza Pazza experiences peak traffic workload between 10:00 and 21:00, with the highest activity around 15:00 (55.99%). Minimal traffic occurs between 0:00 and 9:00 and after 22:00. This data informs staffing and resource allocation to match demand.
Understanding consumer segments enables targeted marketing, product development, and tailored customer experiences.
Pizza Pazza's customer base shows a higher affinity towards women, indicated by an affinity index where they are over-represented. Men are also over-represented. Gen X shows significantly high affinity compared to the average consumer.