Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pizza Max performance in the Ireland and how they change over time
See what factors influence Pizza Max performance in the Ireland and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pizza Max' competitors in the Ireland
An analysis of Pizza Max' competitors in the Ireland
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pizza Max's market performance is at the 58th percentile, indicating an average/above average market position in Ireland's Cafe & Restaurants industry. This means Pizza Max is performing better than many competitors. Peers in the same percentile include Lana, Boojum, Dinos, Café en Seine, Zambrero and Musashi.
Customer satisfaction (CSAT) reflects customer happiness. Higher CSAT scores often correlate with increased loyalty and positive word-of-mouth referrals.
Pizza Max has an overall CSAT of 74%, a 5.2 percentage point increase year-over-year, indicating improved customer happiness. Munster shows the highest CSAT at 82%, while Leinster has the lowest at 68%, though all regions show growth. CSAT increased from 60.81% in May to 79.65% in July 2025.
Average check reveals how much customers spend per visit. Monitoring this KPI helps optimize pricing strategies and identify upselling opportunities.
Pizza Max's overall average check is 23.2 EUR, a 25.8% increase year-over-year, suggesting customers are spending more per visit. Leinster has the highest average check at 24.8 EUR, while Ulster has the lowest at 17.9 EUR. The average check fluctuated from 23.19 EUR in May to 28.13 EUR in July 2025.
Outlet count indicates brand reach. More outlets can mean greater market penetration and brand visibility, driving revenue and customer convenience.
Pizza Max has the most outlets in Leinster (31), followed by Ulster (15), Connacht (11), and Munster (7). This distribution shows a concentration of Pizza Max locations in Leinster, indicating a stronger presence in that region.
Competitor analysis identifies key rivals. Understanding cross-visitation patterns helps refine marketing and customer acquisition strategies to gain a competitive edge.
Pizza Max's top competitors based on cross-visitation are KFC (11.48%), McDonald's (8.20%), Apache Pizza (6.56%), Supermac's & Papa John's (6.56%), and Shake Dog (4.92%). This indicates that customers who visit Pizza Max also frequently visit these fast-food chains.
Traffic workload shows peak hours. Knowing when customers visit most helps optimize staffing, manage inventory, and improve service during busy periods.
Pizza Max experiences peak traffic between 17:00 and 22:00, with the highest workload around 21:00 (50.43%). Traffic is minimal between 0:00 and 11:00. This data suggests the need for increased staffing and resources during evening hours.
Understanding consumer segments by Gender and Generation informs targeted marketing. Affinity insights guide positioning strategies to resonate with key demographics.
Pizza Max's customer base shows a high affinity towards women (65% affinity) and over-representation of Gen Y (147% affinity) and Gen Z (106% affinity). Gen X is under-indexed (56% affinity). This suggests marketing should focus on younger generations and female consumers.