Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Pizza Hut performance in the Nigeria and how they change over time
See what factors influence Pizza Hut performance in the Nigeria and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pizza Hut' competitors in the Nigeria
An analysis of Pizza Hut' competitors in the Nigeria
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·May – Jul 25
Pizza Hut is in the top 4% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects brand's share of foot traffic, revealing its competitive strength and customer preference.
Pizza Hut in Nigeria is in the top 4% (96th percentile), marking it as a leading brand. This position shows strong customer preference. Peers in the same percentile range include BiteEase, Ann’s Restaurant and Bar, La Mango Restaurant and Lounge Ikeja GRA, D'Kliq Cafe ( Pizza & Icecream), Ox restaurant & lounge, Ultima Restaurant.
Outlet count shows market presence. Growth indicates expansion, reflecting investment and consumer demand in different locations.
Pizza Hut's outlet distribution in Nigeria concentrates in Federal Capital Territory (7 outlets), with fewer in Kano (3), Rivers (1) and Lagos State (1). Federal Capital Territory accounts for 100% of the bar fill percentage.
Competitor analysis reveals market dynamics. It helps understand customer preferences and competitive threats to refine strategies.
Burger King and Chicken Republic are the top competitors for Pizza Hut in Nigeria, with a 20% cross-visitation rate. Otega restaurant and Domino's Pizza both have a cross-visitation of 13.33%. Zagaleta Restaurant & Lounge shows 6.67% cross-visitation.
Traffic workload identifies peak hours, enabling efficient staffing and promotional strategies to optimize service and sales.
Pizza Hut in Nigeria experiences peak traffic workload between 18:00 and 19:00 hours, reaching 62.56% and 61.56% respectively. The lowest traffic is observed in the early morning hours, with virtually no activity between 0:00 and 8:00.
Understanding consumer segments allows for tailored marketing. Gender and generational insights drive product development and communication strategies.
Women show 78% affinity, men are at 110% compared to the average consumer for Pizza Hut in Nigeria. Gen Y has an affinity index of 175%, indicating they are significantly more engaged compared to an average consumer.