Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Pizza Express is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Pizza Express performance in the Italy and how they change over time
See what factors influence Pizza Express performance in the Italy and how they change over time
Available by subscription
Available by subscription
An analysis of Pizza Express' competitors in the Italy
An analysis of Pizza Express' competitors in the Italy
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pizza Express in Italy holds a leading market performance percentile of 97, placing it in the top 3% of brands. This indicates a strong market presence and high customer preference compared to its competitors, including peers like Assisi Sapori, Trattoria del Rosso, Trabocco Sasso della Cajana, Terrammare Enogastronomia, La Baracca - Crescentine e tigelle, and Pastis, all positioned in the same percentile range.
Customer satisfaction is crucial for brand loyalty and repeat business, reflecting the quality of customer experience.
Pizza Express in Italy has an overall customer satisfaction of 75%, with notable regional variations. Emilia-Romagna leads with 100% satisfaction, while Lazio shows a lower satisfaction level at 60%. Veneto and Campania show significant increases in satisfaction. Dynamic data indicates fluctuating CSAT levels between May and July 2025.
Average check reflects customer spending per visit, impacting revenue and profitability for the restaurant.
The overall average check for Pizza Express in Italy is 13.3 EUR, a 37.1% increase year-over-year, indicating higher customer spending. Lazio shows an average check of 16.7 EUR. The average check remained relatively stable from May to July 2025.
Outlet count indicates brand's geographical presence and market coverage within the country.
Pizza Express has a total of 17 outlets in Italy, with Emilia-Romagna having the highest concentration (5 outlets). Veneto has 3 outlets, while Lombardy, Apulia and Sicily each have 2. Trentino – Alto Adige/Südtirol, Campania, and Lazio each have 1 outlet.
Identifying competitors helps understand the competitive landscape and develop strategies to attract customers.
The top competitors for Pizza Express in Italy, based on cross-visitation, are Pizzeria Donna Stella (6.82%), Amare Ristopizza (4.55%), L'Ostricaio (2.27%), Il ConteDino (2.27%), and The Wizard Of Ozz (2.27%). This data indicates the alternative dining choices of Pizza Express customers.
Traffic workload insights help optimize staffing and resource allocation to meet peak demand.
Peak traffic workload for Pizza Express in Italy occurs between 18:00 and 22:00, with the highest workload at 20:00 (56.55). There is little to no traffic between 03:00 and 06:00. This information is useful for staffing and operational planning.
Understanding consumer segments allows for targeted marketing and tailored experiences to maximize engagement.
Women have a high affinity (64%) .Men are overrepresented with an affinity index of 129. Among generations, Gen Y shows the highest affinity (129), followed by Gen Z (104) and Gen X (89). This insight shows how well each segment represents to Pizza Express.