Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Pizza Express performance in the Lithuania and how they change over time
See what factors influence Pizza Express performance in the Lithuania and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pizza Express' competitors in the Lithuania
An analysis of Pizza Express' competitors in the Lithuania
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pizza Express is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pizza Express holds a leading market performance position with a percentile of 99, placing it in the top 1% of brands in Lithuania's Cafe & Restaurants industry. This high percentile indicates a strong competitive advantage and significant customer preference. Performance peers in a similar range include CASA DELLA PASTA, Jammi, Talutti, Floros Simfonija, Charlie Pizza and HBH Palanga.
CSAT reflects customer happiness. Tracking its change reveals if service improvements are working or if problems need fixing.
Pizza Express's overall customer satisfaction (CSAT) is 38%, a decrease of 10.2 percentage points year-over-year, indicating a concerning decline. CSAT varies significantly by location, with Siauliai County showing the highest satisfaction (44%) and Vilnius County the lowest (33%). The trend from May to July 2025 shows fluctuating CSAT levels, highlighting potential inconsistency in customer experience.
Average check shows how much customers spend. Tracking it helps understand pricing effectiveness and identify upselling opportunities.
The overall average check for Pizza Express is 15 EUR, an increase of 12.5% year-over-year. Klaipeda County has the highest average check (16.1 EUR), while Siauliai County has the lowest (10.9 EUR). Average check varied from May to July 2025, suggesting potential fluctuations in spending habits.
Outlet count indicates brand reach. Growth suggests expansion, reflecting brand strength and investment in new markets.
Pizza Express has the most outlets in Vilnius County (30), followed by Kaunas County (20) and Klaipeda County (17). Telsiai and Siauliai County each have 5, while Marijampole and Utena County each have 1. This distribution highlights Vilnius as a key market with the highest brand presence.
Knowing competitors helps refine strategy. It pinpoints who rivals are, revealing competitive landscape and opportunities to stand out.
Pizza Express's top competitors based on customer cross-visitation are McDonald's (10.75%), Hesburger (9.68%), Grill London (5.38%), HBH Palanga (4.30%), and CAFFEINE (3.76%). This indicates that customers who visit Pizza Express also frequently visit these brands.
Traffic workload by hours reveals peak times. Knowing when customers visit helps optimize staffing and promotions for better service.
Traffic workload is minimal from midnight to 9 AM. It increases significantly from 10 AM, peaking between 4 PM and 6 PM, and then gradually decreasing until 11 PM. Pizza Express experiences the highest customer traffic during afternoon and early evening hours.
Consumer segments by gender/generation inform targeted marketing. Affinity insights guide relevant campaigns and refine product positioning.
Women have an affinity index of 79, while men have an affinity index of 115, indicating a relatively stronger engagement from male consumers. Gen X has an affinity index of 96, Gen Y 92, and Gen Z 83, suggesting the highest affinity among Gen X and a relatively lower affinity among Gen Z.