Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Lithuania and how they change over time
See what factors influence McDonald's performance in the Lithuania and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Lithuania
An analysis of McDonald's' competitors in the Lithuania
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 7% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
McDonald's in Lithuania holds a market performance percentile of 93, positioning it as a leading brand. This indicates a strong market presence and high customer preference compared to competitors like Hesburger and Grill London.
Customer satisfaction (CSAT) reflects customer happiness, influencing loyalty and brand perception. Higher CSAT often correlates with repeat business and positive word-of-mouth.
McDonald's overall CSAT in Lithuania is 35%, a decrease of 6.1 percentage points year-over-year. Marijampole County shows the highest CSAT (59%), while Kaunas County has the lowest (20%). This indicates varying customer experiences across different regions.
Average check reflects spending per transaction, indicating pricing strategy effectiveness and customer purchasing power. It impacts overall revenue and profitability.
The overall average check for McDonald's in Lithuania is 10.8 EUR, a 4.7% increase year-over-year. Kaunas County has the highest average check (12.1 EUR), while Vilnius County has the lowest (10.1 EUR). This suggests regional differences in spending habits.
Number of outlets indicates brand reach and accessibility. A wider network can lead to greater market penetration and customer convenience.
McDonald's has the most outlets in Vilnius County (10), followed by Kaunas County (4). Klaipeda and Marijampole and Siauliai Counties each have fewer outlets (2 and 1 respectively), indicating uneven distribution across Lithuania.
Identifying key competitors helps understand the competitive landscape and benchmark performance. It informs strategic decisions to gain a competitive edge.
Hesburger is the top competitor for McDonald's in Lithuania, with a cross-visitation rate of 11.65%. Grill London, Etno Dvaras, CAFFEINE, and Bernelių Užeiga also attract McDonald's customers, but to a lesser extent.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation. Understanding customer flow optimizes service and reduces wait times.
McDonald's in Lithuania experiences peak traffic workload between 14:00 and 19:00, with the highest workload at 18:00 (73.37). Traffic is lowest between 3:00 and 5:00, indicating a significant drop in customer activity during these hours.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies, maximizing engagement and ROI.
McDonald's customers in Lithuania show a high affinity towards women (84) and men (113). Gen Z (114) shows a higher affinity compared to Gen X (95) and Gen Y (97), suggesting targeted marketing towards younger consumers may be effective.