Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Lithuania and how they change over time
See what factors influence McDonald's performance in the Lithuania and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Lithuania
An analysis of McDonald's' competitors in the Lithuania
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
McDonald's is in the top 15% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds the 85th percentile in Lithuania's Cafe & Restaurants industry, indicating an above-average market performance. This means McDonald's captures more customer traffic than most competitors. Performance peers in a similar range include CAFFEINE (75th), Dodo Pizza (77th), and Bernelių Užeiga (77th).
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation patterns informs strategies to attract and retain customers.
The top competitors for McDonald's in Lithuania, based on cross-visitation, are Hesburger (10.53%), Grill London (7.71%), CAFFEINE (5.83%), Čili Pizza (5.83%), and KFC (4.70%). This indicates that a significant portion of McDonald's customers also visit these establishments.
Traffic workload by hour reveals peak times and staffing needs. Optimizing resource allocation based on traffic patterns improves efficiency and customer service.
McDonald's in Lithuania experiences peak traffic workload between 17:00 and 19:00, with the highest workload at 18:00 (68.71%). Traffic gradually increases from 7:00, peaks in the evening, and declines overnight.
Analyzing consumer segments by gender and generation informs targeted marketing. Affinity insights guide positioning strategies to resonate with key demographics.
McDonald's customer base in Lithuania shows high affinity with Men (117 index) and Gen X (109 index). Women are under-indexed (79 index), as well as Gen Z (70 index). This suggests that McDonald's is more popular among Men and Gen X compared to the average consumer.