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Managing Partner, Global Business Development
See what factors influence McDonald's performance in the Lithuania and how they change over time
See what factors influence McDonald's performance in the Lithuania and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Lithuania
An analysis of McDonald's' competitors in the Lithuania
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance indicates brand strength and customer preference within the Cafe & Restaurants sector in Lithuania.
McDonald's holds a leading Market Performance percentile of 99 in Lithuania. This leading position signifies strong competitive strength. Performance peers include Hesburger, Grill London, Etno Dvaras, Salsa duo-bistro, Čili Pizza, and Dodo Pizza.
Customer satisfaction (CSAT) reflects brand perception and loyalty, crucial for sustained growth and positive word-of-mouth.
McDonald's overall CSAT in Lithuania is 35%, a decrease of 6 percentage points year-over-year. Marijampole County shows the highest CSAT at 56% with 10.1pp growth. Vilnius County has CSAT 44% with growth 1.6pp, while Kaunas County shows the lowest CSAT at 20% with decrease of 16.8pp. There is a CSAT decrease trend in July.
Average check reveals spending patterns, influencing menu optimization and revenue strategies in Lithuania.
The overall average check for McDonald's in Lithuania is 10.8 EUR, up 4.7% year-over-year. Kaunas County has the highest average check at 12.1 EUR, while Vilnius County reports 10.1 EUR. Average check had increasing trend in July.
Outlet distribution reflects market reach, impacting accessibility and brand visibility for McDonald's.
McDonald's has 10 outlets in Vilnius County, 4 in Kaunas County, 2 in Klaipeda County, and 1 each in Marijampole and Siauliai Counties. This distribution highlights Vilnius County as a key region.
Competitor analysis informs strategic positioning by identifying key rivals and understanding customer preferences.
The top competitors for McDonald's in Lithuania, based on cross-visitation, are Hesburger (11.48%), Grill London (4.83%), Etno Dvaras (4.33%), Bernelių Užeiga (3.83%), and CAFFEINE (3.83%). Hesburger is the most frequently visited competitor.
Traffic workload reveals peak hours, essential for optimizing staffing, inventory, and service efficiency.
McDonald's in Lithuania experiences peak traffic workload between 12:00 and 19:00, with the highest workload around 18:00 (73.15). Traffic is minimal between 3:00 and 5:00.
Understanding consumer demographics enables targeted marketing, enhancing relevance and engagement among customer groups.
Women are overrepresented in McDonald's customer base in Lithuania (79%), while Men are underrepresented (115%). Gen Z is overrepresented (114%), while Gen X (96%) and Gen Y (97%) are slightly underrepresented.