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Managing Partner, Global Business Development
See what factors influence Pizza do Rão performance in the Brazil and how they change over time
See what factors influence Pizza do Rão performance in the Brazil and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pizza do Rão' competitors in the Brazil
An analysis of Pizza do Rão' competitors in the Brazil
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Pizza do Rão is in the top 4% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance pinpoints brand share of foot traffic, showing competitive strength and customer preference within the cafe and restaurant industry.
Pizza do Rão's market performance is at the 96th percentile, marking it as a leading brand. This high percentile indicates a strong market presence and customer preference compared to its peers like Sunflower Americana.
Customer satisfaction shows brand health. Tracking overall and regional satisfaction helps improve service and target specific areas needing attention.
Pizza do Rão's overall customer satisfaction is 37%, a decrease of 11.1 percentage points year-over-year. The Southeast Region mirrors this at 37%, with a similar decline, suggesting widespread customer service concerns.
Outlet count reflects brand reach. Monitoring outlet distribution by region shows expansion efforts and market penetration effectiveness.
Pizza do Rão has 25 outlets in the Southeast Region, 2 in the Northeast, and 1 in the North. The Southeast Region dominates, indicating a strategic focus, while other regions have minimal presence.
Competitor analysis identifies key rivals. Knowing cross-visitation rates helps strategize against top competitors for market share and customer loyalty.
Pizza do Rão's customers also visit McDonald's and Burger King (14.29% each), making them top competitors. Ibelli Rio, Churrascaria do Suca and Lobo Lanches are visited by 4.76% of Pizza do Rão's customers each.
Traffic workload by hour shows peak times. Knowing peak hours helps optimize staffing and resources for Cafe & Restaurants business.
Pizza do Rão's peak traffic is between 17:00 and 22:00, with the highest workload at 19:00. This indicates evening dining is most popular, requiring optimized staffing during these hours.
Consumer segments help target marketing. Understanding gender and generation affinity helps tailor campaigns for maximum impact on sales.
Pizza do Rão shows high affinity with Women (Index: 90) and Gen Y (Index: 171). Gen Y is overrepresented among Pizza do Rão's consumers, indicating a strategic opportunity for targeted engagement.