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Managing Partner, Global Business Development
See what factors influence Picañas burger performance in the Mexico and how they change over time
See what factors influence Picañas burger performance in the Mexico and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Picañas burger' competitors in the Mexico
An analysis of Picañas burger' competitors in the Mexico
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Picañas burger is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, reflecting competitive strength and customer preference in the cafe and restaurant industry.
Picañas burger holds the 99th percentile, indicating a leading market position. This suggests strong customer preference compared to peers like Bla, Bla & Sushi, Azotea, Restaurant Ricardo's, El Asadero, La Garita Since 1988, and Bicicrepas.
Customer satisfaction is crucial to assess brand loyalty and identify areas for service improvement to foster long-term growth.
Overall customer satisfaction for Picañas burger is 72%, a decrease of 15.1 percentage points year-over-year. In Jalisco, customer satisfaction mirrors the overall score at 72% with the same decrease. This drop signals a need to address customer concerns.
Average check reflects spending per customer, vital for revenue analysis, pricing strategies, and profitability optimization.
The average check for Picañas burger is 170.4 MXN, a 3% increase year-over-year. In Jalisco, the average check is also 170.4 MXN, but shows 0% growth. The increase shows potential for revenue growth due to higher customer spending.
Tracking the number of outlets indicates brand expansion and market penetration, key indicators of business growth and reach.
Picañas burger has 13 outlets in Jalisco. This provides a basis for assessing market presence and potential for further expansion within the state.
Competitor analysis informs strategic decisions by identifying key rivals and understanding customer preferences across brands.
Top competitors based on customer cross-visitation include Kamilos 333 (5.66%), St. Pietro (3.77%), Little Caesars (3.77%), Chilaquiles; La Chilaquila Tuzania (3.77%), and Mariscos Don Gau (3.77%). This highlights brands Picañas burger customers also frequent.
Analyzing traffic workload by hours helps optimize staffing and resource allocation to meet customer demand efficiently.
Traffic workload peaks between 12:00 PM and 8:00 PM, with the highest traffic workload between 4:00 PM and 5:00 PM. This suggests the need for increased staffing during these peak hours.
Consumer segments provide strategic insights, enabling targeted marketing and positioning strategies based on audience affinity.
Women exhibit high affinity (79%) towards Picañas burger, while men have a significantly over-represented affinity (116%). Gen Y also shows a very high affinity (172%), indicating they are strongly over-represented among Picañas burger's consumers.