Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Peterland is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Peterland performance in the Italy and how they change over time
See what factors influence Peterland performance in the Italy and how they change over time
Available by subscription
Available by subscription
An analysis of Peterland' competitors in the Italy
An analysis of Peterland' competitors in the Italy
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market performance percentile reveals competitive strength and customer preference, showing the brand's share of foot traffic in its industry.
Peterland, with a market performance of 98%, is a leading brand, placing it in the top 2% within Italy's Cafe & Restaurants industry. This indicates strong customer preference and a significant market presence compared to competitors like Ristorante Pizzeria Corallo, Pistacchio & Ciocolato, Pizzeria Nennella, Mamma Mia, il Lughino, come Natura insegna, and Pizza Man all at 98%.
Customer satisfaction (CSAT) indicates brand health. Monitoring CSAT helps identify areas for improvement and understand customer loyalty.
Peterland's overall customer satisfaction is 86%, a slight decrease of 1.3 percentage points year-over-year. Calabria shows high satisfaction at 93% with significant growth, while Apulia shows lower satisfaction at 67% with a substantial decrease. Sardinia holds 90% but a small decreased from last year. Recent CSAT shows fluctuation across recent months, ranging from 77.78% to 92.22%.
Average check reflects customer spending habits. Tracking this KPI helps optimize pricing strategies and identify revenue opportunities.
Peterland's overall average check is 14.7 EUR, a 14% decrease year-over-year. Sardinia shows an average check of 15.5 EUR, whereas Apulia is at 13.2 EUR. The trend of average check ranges between 14.31 EUR and 15.45 EUR across the period.
Outlet count indicates brand reach. Monitoring this metric reveals expansion efforts and geographic presence within the market.
Peterland has several outlets in Italy, with 4 each in Apulia and Calabria, 3 in Campania, and 1 each in Abruzzo, Lazio, and Sardinia. This distribution shows a concentrated presence in southern Italy.
Competitive analysis identifies key rivals. This enables strategic positioning and understanding of consumer choices within the market.
Peterland's top competitors, based on customer cross-visitation, include La Stazione del Pescatore (9.43%), McDonald's (5.66%), Terranostra Trattoria Creativa Pizzeria, Black Bull, and Autogrill (each at 3.77%). These brands represent the most common alternatives visited by Peterland's customers.
Traffic workload distribution reveals peak hours. Analyzing this data helps optimize staffing and resource allocation for better service.
Peterland experiences peak traffic workload between 11:00 and 23:00, with the highest activity from 19:00 to 21:00. Minimal traffic occurs from 0:00 to 10:00. Workload steadily increases during this period, with a noticeable jump between 10:00 and 11:00.
Understanding consumer segments helps tailor marketing. Analyzing gender and generation enables targeted campaigns for improved ROI.
Peterland's customer base shows high affinity among Women (Index: 90), and Gen Z (Index: 226) and Gen Y (Index: 104). Gen X shows some under-indexing (Index: 72). This suggests that marketing efforts should focus on channels and messaging that resonate with younger demographics, while strategies to increase engagement with other segments should be considered.