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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pelicana Chicken performance in the South Korea and how they change over time
See what factors influence Pelicana Chicken performance in the South Korea and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pelicana Chicken' competitors in the South Korea
An analysis of Pelicana Chicken' competitors in the South Korea
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Pelicana Chicken is in the lower 20% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pelicana Chicken's market performance is in the lower 20%, indicating a critically low market standing. This means the brand captures less foot traffic compared to competitors. Performance peers in the same percentile include Jangjjukku, Münster-dam, Comitory, GEUMDONOK Euljiro, Eulmildae, and Meliyun.
Outlet count indicates brand reach and market penetration, influencing accessibility and revenue potential. Expansion strategies rely on outlet distribution data.
Pelicana Chicken has the most outlets in Gyeonggi (114), followed by Gangwon State (35), and South Chungcheong (30). This distribution highlights regional strengths, with Gyeonggi representing a significant portion of the brand's presence.
Identifying top competitors helps understand market dynamics and competitive landscape, informing strategies to differentiate and capture market share.
Pelicana Chicken's customers also frequently visit 해곤선생, 고기리금잔디, 풀향기궁중칼국수, 참나무장작직화구이, and 또바기볶음탕, each with a cross-visitation rate of 11.11%. These brands represent key competitors attracting a similar customer base.
Traffic workload analysis reveals peak hours and customer flow, optimizing staffing, promotions, and resource allocation for enhanced efficiency.
Pelicana Chicken experiences peak traffic workload between 17:00 and 21:00, with the highest workload at 19:00 (49.53). This indicates the busiest hours for the restaurant, requiring optimal staffing and resource management.
Understanding consumer segments by Gender and Generation informs targeted marketing, positioning, and product development strategies for increased relevance.
Pelicana Chicken shows high affinity with Men (184 index) and Gen X (200 index), indicating these segments are overrepresented among its consumers. Gen Y (49 index) is underrepresented. This suggests marketing efforts should focus on Gen X and male consumers.