Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Pelicana Chicken performance in the South Korea and how they change over time
See what factors influence Pelicana Chicken performance in the South Korea and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pelicana Chicken' competitors in the South Korea
An analysis of Pelicana Chicken' competitors in the South Korea
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pelicana Chicken is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pelicana Chicken, with a market performance of 98, is a leading brand, placing it in the top 2%. This indicates a strong market standing. Performance peers in the same percentile range include 시시비비, 파으쿠찌베룸빡, 고기굽는남자 서면점, 외식1번가, 소문난 가야밀면, and 단토리 서울대입구역점.
Number of outlets indicates brand's reach and market penetration, crucial for assessing expansion and geographic performance.
Pelicana Chicken has the highest number of outlets in Gyeonggi (110), followed by Gangwon State (39) and South Chungcheong (35). The distribution across states highlights key market areas and potential expansion opportunities in other regions.
Competitor analysis helps in identifying market rivals, understanding competitive strategies, and spotting opportunities for differentiation.
The top competitors for Pelicana Chicken, based on customer cross-visitation, include MUSEUM BARCO COFFEE&BREAD (11.11%), 컴포즈커피 (11.11%), McDonald's (11.11%), 열도 본점 (5.56%), and 뼈찜대감자탕 (5.56%). This indicates shared customer interest and competitive overlap.
Traffic workload analysis by hour helps optimize staffing, manage resources, and enhance customer experience during peak times.
Pelicana Chicken experiences peak traffic workload between 12:00 and 23:00, with the highest activity around 19:00-20:00. The lowest traffic is observed between 1:00 and 7:00. Resource allocation should align with these peak hours.
Understanding consumer segments allows for targeted marketing strategies, improving engagement and ROI through personalized messaging and offers.
Pelicana Chicken's customer base shows a higher affinity among men (index 156) compared to women (index 20). Among generations, Gen X (index 176) and Gen Z (index 146) show higher affinity, while Gen Y (index 44) is under-indexed. This insight is crucial for targeted marketing.