Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Parmessano performance in the Colombia and how they change over time
See what factors influence Parmessano performance in the Colombia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Parmessano is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Parmessano' competitors in the Colombia
An analysis of Parmessano' competitors in the Colombia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance percentile reveals competitive strength and customer preference, reflecting brand's share of foot traffic in the industry.
Parmessano holds a leading market position in Colombia's Cafe & Restaurants industry with a 99th percentile. This indicates a strong competitive standing. Peers within the same percentile range include Restaurante Candé, Jack's Wings, Amasa Panaderia Artesanal Sotomayor, Takuma Cocina Show, La Deriva and Fit and Fat Burguers.
Customer Satisfaction (CSAT) reflects customer loyalty, impacting brand reputation and repeat business. Monitoring CSAT helps identify areas for service improvement.
Parmessano's overall CSAT is 73%, a slight decrease of 0.6 percentage points year-over-year. Regional CSAT varies, with 'RAP del Agua y la Montaña' at 76% and 'RAP (Especial) Central' at 56%. The CSAT trend shows fluctuation over the last three months, peaking in June and decreasing in July.
Average Check measures per-customer spending, reflecting menu pricing, customer purchasing behavior, and overall revenue generation efficiency.
Parmessano's overall average check is 54K COP, a slight decrease of 0.6% year-over-year. 'RAP (Especial) Central' has the highest average check at 62.3K COP, while 'RAP del Agua y la Montaña' shows 52.8K COP. The trend has seen fluctuations over the last three months.
Number of Outlets indicates brand reach and market presence. Expansion or contraction reflects strategic growth decisions and market penetration.
Parmessano has a total of 19 outlets. 'RAP del Agua y la Montaña' has 17 outlets, while 'RAP (Especial) Central' and 'RAP Gran Santander' each have 1 outlet.
Identifying key competitors is crucial for strategic benchmarking, understanding market dynamics, and informing competitive advantages and positioning strategies.
Parmessano's top competitors based on customer cross-visitation are Crepes & Waffles (14%), Pigasus (8.5%), La Miguería (6%), Mondongo's (4%), and Cocorolló (3%). This reveals the competitive landscape and customer preferences.
Understanding traffic workload by hour helps optimize staffing, resource allocation, and promotional strategies to match peak demand and customer flow.
Parmessano experiences peak traffic workload between 12:00 PM and 4:00 PM, with the highest workload at 14:00 (2:00 PM) . Traffic is minimal during early morning hours and starts increasing from 8:00 AM.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies, optimizing brand engagement and resonance.
Parmessano's customer base shows a high affinity among Women (95 index) and over-indexed Gen X (182 index) and Gen Z (101 index) consumers. Gen Y is under-indexed (78 index), relative to the average consumer.