Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
In Cafés & Restaurants
·Jun – Aug 25
Parmessano is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Parmessano performance in the Colombia and how they change over time
See what factors influence Parmessano performance in the Colombia and how they change over time
Available by subscription
Available by subscription
An analysis of Parmessano' competitors in the Colombia
An analysis of Parmessano' competitors in the Colombia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows a brand's share of foot traffic, revealing its competitive strength and customer preference within its industry.
Parmessano holds a leading market performance position in Colombia's Cafe & Restaurants industry with a percentile of 99, placing it in the top 1% of brands. This shows strong customer preference compared to peers like Jack's Wings, Restaurante Candé, Amasa Panaderia Artesanal Sotomayor, Takuma Cocina Show, Fit and Fat Burguers and La Deriva, who all share the same high percentile.
Customer satisfaction (CSAT) indicates how well a brand meets customer expectations. Monitoring CSAT helps identify areas for improvement and customer loyalty.
Parmessano's overall CSAT is 73%, a slight decrease year-over-year. CSAT varies by region, with 'RAP del Agua y la Montaña' showing 76% and 'RAP (Especial) Central' at 56%. CSAT trended from 75% in May 2025, peaking at 79.46% in June, before declining to 64.65% in July. The recent decrease, especially in 'RAP (Especial) Central', requires attention to maintain customer loyalty.
Average check reflects customer spending per visit. Tracking this metric helps evaluate pricing strategies and revenue trends over time.
Parmessano's overall average check is 54K COP, slightly down year-over-year. 'RAP (Especial) Central' has the highest average check at 62.3K COP, while 'RAP del Agua y la Montaña' shows 52.8K COP. Average check trended from 54659.09 COP in May 2025, peaking at 56562.5 COP in June, before declining to 50166.67 COP in July. This overall stability suggests consistent pricing and customer spending habits.
Number of outlets indicates brand reach and market presence. Monitoring the distribution of outlets can help understand market penetration.
Parmessano has 17 outlets in 'RAP del Agua y la Montaña', and only 1 each in 'RAP (Especial) Central' and 'RAP Gran Santander'. The distribution of outlets heavily favors 'RAP del Agua y la Montaña', indicating a regional concentration in market presence. Expanding to other regions could increase brand reach and market penetration.
Competitor analysis helps identify top competing brands and understand customer cross-visitation patterns, providing insights for strategic positioning.
Parmessano's customers also frequently visit Crepes & Waffles (14% cross-visitation). Other notable competitors include Pigasus (8.5%), La Miguería (6%), Mondongo's (4%), and Cocorolló (3%). Crepes & Waffles represents a significant overlap in customer base, suggesting a need to analyze their offerings and customer experience.
Traffic workload analysis identifies peak hours, allowing for optimized staffing and resource allocation to improve customer experience.
Parmessano experiences peak traffic between 12:00 PM (49.61) and 4:00 PM (56.61), with the highest workload at 2:00 PM (56.61). Traffic starts to increase from 8:00 AM (29.54) and declines significantly after 8:00 PM (52.10). Staffing and resource allocation should be maximized during peak hours to manage customer flow efficiently.
Consumer segment analysis by gender and generation informs targeted marketing, enabling personalized campaigns that resonate with specific demographic groups.
Parmessano's customer base shows high affinity towards women (95 index) and a notable over-representation of Gen X (182 index), indicating strong engagement. Gen Y is under-indexed (78 index), while Gen Z shows an average affinity (101 index). Marketing should focus on the preferences of Gen X and women.