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See what factors influence Parmeggio performance in the Brazil and how they change over time
See what factors influence Parmeggio performance in the Brazil and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Parmeggio' competitors in the Brazil
An analysis of Parmeggio' competitors in the Brazil
In Cafés & Restaurants
·Jun – Aug 25
Parmeggio is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Parmeggio, with a Market Performance percentile of 99 in Brazil's Cafe & Restaurants industry, is a leading brand. This high percentile indicates a substantial market share relative to competitors like Fumaça Pizza Bar, Sabor Húngaro, DORAMA FOOD Restaurante Coreano, Brasa&Grill, DCK Burger (Vila Prudente), and O Bambu, all positioned at the 99th percentile.
Customer satisfaction (CSAT) measures how happy customers are, directly impacting loyalty and brand reputation, crucial for sustained growth.
Parmeggio's overall CSAT is 81%, a 27.9 percentage point increase year-over-year, signaling improved customer sentiment. The Southeast Region shows high satisfaction (84%) with a 53.4 percentage point increase, while the South Region's CSAT is 75%, with a decrease of 19.2 percentage points. The CSAT fluctuated between 83.33% and 86.49% during the observed months.
Average check is the average money customer spends per visit, indicating pricing strategy and customer spending habits.
Parmeggio's overall average check is 52.6 BRL, a 0.3% decrease year-over-year, indicating slight spending changes. The Southeast Region has an average check of 49.8 BRL, with no growth. Average check varied from 43.64 BRL to 60.87 BRL in recent months.
Number of outlets reflects brand's reach and expansion, influencing market presence and accessibility for customers.
Parmeggio has 13 outlets in the Southeast Region, 2 in the Northeast, and 1 each in the South and North Regions. The Southeast Region dominates Parmeggio's presence. This distribution shows regional focus in business strategy.
Competitor analysis identifies key rivals, helping refine strategies for differentiation and market share growth by understanding customer choices.
Parmeggio's top competitors based on customer cross-visitation are Griletto (7.14%), Parmeggio - Outlet Premium Grande São Paulo (7.14%), Dan'Sama - Japanese Food (3.57%), Patroni (3.57%), and Le Dépanneur (3.57%). Griletto and the other Parmeggio outlet are the most frequently visited by Parmeggio customers.
Traffic workload reveals peak hours, enabling staffing and marketing optimization for better customer service and resource allocation.
Parmeggio experiences peak traffic workload between 10 AM and 9 PM, with the highest workload around 6 PM (54.76). Traffic is minimal between midnight and 6 AM. This data helps Parmeggio optimize staffing during peak hours.
Understanding consumer segments focuses marketing, improving engagement by tailoring content and offers to specific demographics.
Parmeggio's customer base shows a higher affinity among women (115 index) and Gen Y (171 index). Women segment over-indexed by 14.71%, while men under-indexed by -12.73%. Gen Y segment is strongly over-represented.