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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Parlour performance in the India and how they change over time
See what factors influence Parlour performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Parlour' competitors in the India
An analysis of Parlour' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Parlour is in the lower 15% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Parlour's market performance is in the lower 15%, indicating a critically low market standing. This means Parlour captures less foot traffic compared to competitors like Green Tandoor se, Cauvery biriyani house, Hotel Annpurna, The Bonfire (THE FIRE GRILL), Mankudam Toddy Shop, and Angamaly Dhaba and Chapathi, which are also in the same percentile range.
Outlet count indicates brand reach and expansion, reflecting market penetration and growth strategy effectiveness.
Parlour has 25 outlets across India. Andhra Pradesh has the most outlets (17), followed by Telangana (5). Karnataka, Tamil Nadu and Rajasthan each have 1 outlet. This shows a strong presence in Andhra Pradesh, with limited reach in other states.
Identifying key competitors helps understand the competitive landscape and refine strategies for market share.
Parlour's top competitors based on customer cross-visitation are Annamayya Bhavan (13.64%), Adyar Ananda Bhavan - A2B (13.64%), Saravana Bhavan (9.09%), Cafe Coffee Day (4.55%), and Amulya Mess Vegetarian (4.55%). This indicates customers who visit Parlour also frequent these brands.
Traffic workload analysis reveals peak hours, enabling optimized staffing and resource allocation for better service.
Parlour experiences peak traffic workload between 17:00 and 19:00, with the highest workload at 19:00 (53.95%). Traffic gradually increases from 5:00, peaking in the evening, then declines after 21:00. The lowest traffic is between 1:00 and 3:00.
Understanding consumer segments enables targeted marketing, tailoring strategies to specific demographics for higher engagement.
Parlour's customer base shows a high affinity for women (107 Index), indicating they are overrepresented compared to the average consumer. Men are slightly underrepresented (97 Index). Gen X has a very high affinity (202 Index). Gen Y (86 Index) and Gen Z (88 Index) are underrepresented.