Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Parlour performance in the India and how they change over time
See what factors influence Parlour performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Parlour' competitors in the India
An analysis of Parlour' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Parlour is in the top 8% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects brand's foot traffic share, crucial for gauging competitive strength and customer preference.
Parlour's MARKET PERFORMANCE is at the 92nd percentile, categorizing it as a leading brand within India's Cafe & Restaurants industry. This position indicates a strong market presence. Performance peers in a similar range include Gupta's Veg, Sanjhi Rasoi, Sri Aiswariya Vegetarian Restaurant, Bon Patisserie, Korean Eats, and Classmate Cafe | Leading Cafe In Nagpur.
Outlet count indicates brand reach. It shows geographic coverage and potential market penetration within India.
Parlour has 27 outlets in India, with a concentration in Andhra Pradesh (18 outlets). Telangana has 6, while Karnataka, Tamil Nadu, and Rajasthan each have 1. This indicates a strong presence in Andhra Pradesh with room for expansion elsewhere.
Competitor analysis reveals the competitive landscape. It identifies key rivals based on customer visitation patterns.
Parlour's top competitors based on customer cross-visitation are Adyar Ananda Bhavan - A2B (14.29%) and Annamayya Bhavan (14.29%). Hotel Sapthagiri Holiday Resorts, Highway Nest Nathavalasa Toll Plaza, and Surya family Restaurant and function hall each have 4.76% cross-visitation.
Traffic workload analysis shows peak operational times. It helps with resource allocation to meet customer demand effectively.
Parlour experiences peak traffic workload between 17:00 and 19:00 (5:00 PM - 7:00 PM), reaching 51.73% - 55.61% of daily traffic. The lowest traffic is between 1:00 and 3:00 AM. Resource allocation should align with these peak hours to optimize service.
Segment insights inform targeted marketing. Understanding gender and generational preferences enhances campaign effectiveness.
Parlour's customer base shows a high affinity for women (index 131) and Gen X (index 165). Men are under-indexed (index 89). Gen Y and Gen Z are slightly under-indexed, both at (index 93) and (index 94) respectively.