Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Orange Brutus performance in the Philippines and how they change over time
See what factors influence Orange Brutus performance in the Philippines and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Orange Brutus' competitors in the Philippines
An analysis of Orange Brutus' competitors in the Philippines
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Orange Brutus is in the top 5% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile is a brand’s share of foot traffic, revealing its competitive strength and customer preference.
Orange Brutus, in the Philippines' Cafe & Restaurants industry, holds a market performance percentile of 95, categorizing it as a 'leading' brand. This indicates a strong market position, reflecting high customer preference. Its performance peers include Habanero Kitchen Bar, Tambayanan Cafe-FaD Barn, Jungle Base Grounds - Coffee, Café de Vivré, and Meat Plus Cafe, all within a similar competitive tier.
Customer satisfaction (CSAT) is a key indicator of customer loyalty and overall brand perception, directly impacting revenue and growth.
Orange Brutus' overall customer satisfaction is at 45%, reflecting average customer contentment. It experienced a slight decrease of 1 percentage point year-over-year. The CSAT in Central Visayas is also 45%, mirroring the overall trend. Customer satisfaction peaked in July 2025 and decreased in June.
The number of outlets reflects brand reach and market presence, directly impacting accessibility and potential customer base.
Orange Brutus has 18 outlets in Central Visayas. This signifies a concentrated presence in this region, suggesting a strategic focus on serving customers within Central Visayas.
Analyzing competitors' visitation patterns helps refine marketing, identify strategic opportunities, and understand customer choice.
Customers who visit Orange Brutus also frequent McDonald's (25%), Jollibee (25%), New Found Burger (16.67%), Abaca Baking Company (16.67%), and Potato Corner (16.67%). This cross-visitation data indicates Orange Brutus competes with established fast-food chains and local burger options for customer attention.
Traffic workload by hours reveals peak operational periods, enabling efficient staffing, resource allocation, and optimized customer service.
Orange Brutus experiences peak traffic workload between 10 AM and 7 PM, reaching its highest point around 3 PM to 5 PM (55.89% and 55.25% respectively). Traffic significantly decreases after 8 PM, reaching its lowest overnight.
Understanding consumer segments helps tailor marketing, personalize offers, and refine product development, optimizing customer engagement.
Orange Brutus shows high affinity with the Men (affinity index 135) and Gen Z (affinity index 185) segments. In contrast, it appears to be under-indexed with Women (affinity index 52) and Gen Y (affinity index 91) segments. This data reveals a significant preference among younger demographics.