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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Oh my cake performance in the India and how they change over time
See what factors influence Oh my cake performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Oh my cake is in the lower 28% of brands
Sample of brands in the same percentile
An analysis of Oh my cake' competitors in the India
An analysis of Oh my cake' competitors in the India
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Oh my cake is in the lower 28th percentile, indicating a below average market performance. This means that 'Oh my cake' captures less foot traffic compared to its competitors. Performance peers in the same percentile range include The Sorrento, Chanakya Restaurant, FiLLi Cafe, The Forestta, Chota Punjab - Food Court, and Dusk & Dine.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation informs competitive strategies and market positioning.
The top competitors for Oh my cake, based on customer cross-visitation, are 1947 An Indian Restaurant- Kakkanad, Kochi, KFC, Tiffin Company/Kumbakonam Degree Coffee, and Tharavadu. 9.09% of Oh my cake's customers also visit each of these restaurants. Janakeeya Hotel has a cross-visitation of 4.55%.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation. Understanding customer flow optimizes service and minimizes wait times.
Oh my cake experiences peak traffic workload between 17:00 and 19:00, with the highest workload at 18:00 (76.99). Traffic is minimal between 0:00 and 8:00. This data suggests optimal staffing during peak hours to manage customer flow effectively.
Understanding consumer segments allows for targeted marketing. Gender and generation insights enable tailored campaigns, improving engagement and ROI.
Women (affinity index 141) are overrepresented among Oh my cake's customers, while men (affinity index 82) are underrepresented. Gen Z (affinity index 155) shows high affinity, Gen Y (affinity index 101) is near average, and Gen X (affinity index 88) is slightly underrepresented.