Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence 노랑통닭 performance in the South Korea and how they change over time
See what factors influence 노랑통닭 performance in the South Korea and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of 노랑통닭' competitors in the South Korea
An analysis of 노랑통닭' competitors in the South Korea
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
노랑통닭 is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's foot traffic share, revealing its competitive strength and customer preference in the industry.
노랑통닭's MARKET PERFORMANCE is in the top 2% with a percentile of 98, indicating a leading market position. This high percentile reflects strong customer preference and competitive advantage in South Korea's Cafe & Restaurants industry. Performance peers in a similar range include 덮밥장사장 영등포구청점, 소통애 의정부직영점, Syabeulim, Heilol, 버기즈 관평, and Amma Indian Restaurant, all at the 98th percentile.
Outlet count reflects brand's reach and expansion. Growth indicates investment and market penetration strategy effectiveness.
노랑통닭 has the most outlets in Gyeonggi (63), followed by South Gyeongsang (25) and North Gyeongsang (22). Gyeonggi accounts for 100% on the scale used, while South Gyeongsang accounts for approximately 39.68%, indicating regional concentration and market coverage differences.
Identifying top competitors based on cross-visitation helps refine strategies, understand consumer choice, and reveal potential partnerships.
노랑통닭's top competitors based on customer cross-visitation are Starbucks (17.65%), BHC치킨 (11.76%), 굽네치킨 (5.88%), McDonald's (5.88%), and 신승반점 (5.88%). The high cross-visitation with Starbucks suggests shared customer base seeking varied dining experiences.
Traffic workload analysis by hour reveals peak operational times, guiding staffing, resource allocation, and promotional timing.
노랑통닭 experiences peak traffic workload between 18:00 (49.38%) and 22:00 (45.14%), with a maximum at 20:00 (55.13%). The lowest traffic is between 03:00 (1.01%) and 07:00 (0.65%). This data informs optimal staffing and marketing efforts during peak hours.
Understanding consumer segments by gender & generation informs targeted marketing and positioning strategies based on affinity insights.
Women account for 66% of consumers, with an affinity index 28.35 points below average. Men account for 123%, over-indexed by 19.77 points. Gen Y consumers represent 66%, affinity under-indexed by 29.06 points. Gen Z are 219%, affinity highly over-indexed by 100 points, indicating higher-than-average brand engagement.