Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Nespresso performance in the Romania and how they change over time
See what factors influence Nespresso performance in the Romania and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Nespresso' competitors in the Romania
An analysis of Nespresso' competitors in the Romania
In Cafés & Restaurants
·Aug – Oct 25
Nespresso is in the lower 28% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Nespresso's market performance in Romania is in the lower 28%, indicating a below-average market position. This suggests Nespresso has a smaller share of foot traffic compared to competitors. Performance peers in the same range include BERĂRIA VALHALLA • CITI.PRO, Breb 148 - Local Food&Garden, Crazy Beach, Terme's Burgers & Salad, Hanul Árpád Háza Csárda, and JUNO Wine Garden.
Competitor analysis identifies key rivals. Understanding cross-visitation patterns informs strategies to attract customers from competing brands.
Starbucks is the top competitor for Nespresso in Romania, with a cross-visitation rate of 14.29%. Other competitors include Hanul Teilor, Kafea, PAUL, and Restaurant Doi Cocosi, each with a cross-visitation rate of 4.76%. This suggests a significant overlap in customer base with Starbucks.
Traffic workload by hour reveals peak times. Understanding customer traffic patterns enables efficient staffing and resource allocation.
Nespresso in Romania experiences peak traffic between 10:00 AM and 9:00 PM, with the highest workload occurring between 4:00 PM and 5:00 PM (54.62%). There is no traffic between 10:00 PM and 9:00 AM. This data can inform staffing and promotional strategies.
Consumer segment analysis informs targeted marketing. Understanding gender and generational preferences enables tailored campaigns and product positioning.
Nespresso's customer base in Romania shows a high affinity towards women (index 96) and men (index 103). Among generations, Gen X (index 138) and Gen Z (index 135) are overrepresented, while Gen Y (index 58) is underrepresented. This suggests targeted marketing should focus on Gen X and Gen Z.