Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Nespresso performance in the Portugal and how they change over time
See what factors influence Nespresso performance in the Portugal and how they change over time
Available by subscription
Available by subscription
An analysis of Nespresso' competitors in the Portugal
An analysis of Nespresso' competitors in the Portugal
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Nespresso is in the top 7% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, competitive strength, and customer preference within the Cafe & Restaurants industry.
Nespresso in Portugal holds a leading market position at the 93rd percentile, placing it in the top 7% of brands, indicating strong customer preference. Performance peers include brands like 'Little break in life', 'Alma Lusa', 'Sem Palavras', 'Infinity Steakhouse & Sushi', 'Curioso Cocktail Kitchen', and 'O Fontinha', each positioned at the 93rd percentile.
Customer satisfaction (CSAT) measures how well a brand's products or services meet customer expectations, influencing loyalty and repurchase rates.
Nespresso's overall CSAT in Portugal is 43%, a decrease of 19 percentage points year-over-year. In Lisbon, CSAT is also 43%, with a decrease of 22.2 percentage points. The CSAT trend from May to July 2025 shows fluctuating values, peaking in June before decreasing in July.
Outlet distribution indicates brand's market presence, accessibility, and potential reach within a specific region or set of regions.
Nespresso has 11 outlets in Lisbon, representing the highest concentration. Porto has 4 outlets, while Aveiro and Braga each have 2. Faro, Vila Real, Viana do Castelo, Setúbal, Viseu, and Leiria each have 1 outlet. Most outlets are concentrated in Lisbon, indicating a strong regional presence.
Understanding key competitors reveals market dynamics and customer preferences, guiding strategic decisions to enhance competitive positioning and customer acquisition.
Nespresso's top competitors in Portugal, based on cross-visitation, include McDonald's (17.24%), Burger King (6.90%), KFC (3.45%), Mercado Bom Sucesso (3.45%) and Padaria Vila Penedo (3.45%). McDonald's has significantly higher cross-visitation, indicating shared customer base.
Traffic workload analysis helps optimize staffing and resource allocation, ensuring efficient operations during peak hours and maximizing customer satisfaction.
Nespresso's traffic workload shows peak activity between 10:00 and 21:00, with the highest traffic around 15:00 to 17:00 (above 53%). There is minimal activity between 0:00 and 8:00. This data highlights the need for increased staffing during afternoon and evening.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies by understanding customer preferences and behaviors.
Nespresso's consumer base shows a higher affinity among women (113 Index) than men (90 Index). Gen X has an affinity index of 134, Gen Y 61 and Gen Z has the highest affinity (223 Index). Data indicates that Gen Z are overrepresented in Nespresso's customer base.