Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Nespresso performance in the Portugal and how they change over time
See what factors influence Nespresso performance in the Portugal and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Nespresso' competitors in the Portugal
An analysis of Nespresso' competitors in the Portugal
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Nespresso is in the lower 29% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Nespresso's market performance in Portugal is in the lower 29%, indicating a lagging position. This means Nespresso captures less foot traffic compared to competitors. Performance peers in the same percentile range include Art cafe Sardinha, Villa Medici, Quatro Estações, CR7, Miss sushi Japanese, and Taco Locoo.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. High CSAT often correlates with repeat business and positive word-of-mouth.
Nespresso's overall customer satisfaction in Portugal is 47%, a decrease of 16.3 percentage points year-over-year. In Lisbon, CSAT is 46%, also showing a decrease. The CSAT dynamic data shows fluctuations between 29.17% and 66.67% during the observed period, indicating inconsistent customer experiences.
Outlet count indicates market presence and accessibility. A higher number of outlets can lead to increased brand visibility and customer reach.
Nespresso has 11 outlets in Lisbon, 4 in Porto, 2 each in Aveiro and Braga, and 1 each in Faro, Vila Real, Viana do Castelo, Setúbal, Viseu, and Leiria. Lisbon has the highest concentration of Nespresso outlets.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and market positioning.
McDonald's is the most frequently visited competitor by Nespresso customers (17.24% cross-visitation), followed by Burger King (6.90%). Coffee and bar, Taste Invaders, and Flow Restaurant & Bar each have 3.45% cross-visitation, suggesting these brands attract a small segment of Nespresso's customer base.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and customer satisfaction.
Nespresso experiences peak traffic between 10:00 and 21:00, with the highest workload around 16:00 (53.17%). Traffic is minimal between 0:00 and 8:00. This data suggests focusing resources during peak hours to manage customer flow effectively.
Consumer segment analysis informs targeted marketing. Understanding gender and generational preferences allows for tailored campaigns and product positioning.
Women show a high affinity (92) and Men show a very high affinity (107). Gen X shows a very high affinity (134), Gen Y shows a lower affinity (61), and Gen Z shows an extremely high affinity (222) for Nespresso. This suggests that Gen Z is significantly overrepresented among Nespresso consumers, while Gen Y is underrepresented.