Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Nespresso performance in the Portugal and how they change over time
See what factors influence Nespresso performance in the Portugal and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Nespresso' competitors in the Portugal
An analysis of Nespresso' competitors in the Portugal
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Nespresso is in the lower 28% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Nespresso's market performance in Portugal is in the lower 28%, indicating a lagging position. This suggests a need to improve its competitive standing relative to peers like Peccato di Gola, Quinta do Tedo, Restaurante Águas de Bacalhau, A Concha, Zavial, and Berrylab Açaí - Torres Vedras, which share a similar market position.
Competitor analysis identifies key rivals and their market share, informing competitive strategies and differentiation efforts to gain an edge.
Nespresso's top competitors in Portugal, based on customer cross-visitation, include Burger King (6.25%), Cais 1929 (6.25%), Flow Restaurant & Bar (6.25%), Lais de Guia (3.13%), and Capricciosa (3.13%). This indicates that customers who visit Nespresso also frequent these establishments, suggesting potential areas for competitive focus and differentiation.
Traffic workload by hour reveals peak operational times, enabling efficient staffing and resource allocation to optimize customer service and minimize wait times.
Nespresso in Portugal experiences peak traffic workload between 10:00 and 22:00, with the highest activity around 15:00-16:00. This data suggests the need for optimized staffing and resource allocation during these hours to ensure efficient customer service.
Understanding consumer segments by gender and generation informs targeted marketing, allowing brands to tailor messaging and offerings for maximum impact.
Nespresso's consumer base in Portugal shows a high affinity among women (123 index) and Gen Z (201 index), indicating these segments are overrepresented. Men (81 index) and Gen Y (66 index) are underrepresented, suggesting opportunities for targeted campaigns to increase their engagement.