Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Nespresso performance in the Brazil and how they change over time
See what factors influence Nespresso performance in the Brazil and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Nespresso' competitors in the Brazil
An analysis of Nespresso' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Nespresso is in the lower 31% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Nespresso's market performance in Brazil places it in the lower 31%, indicating a below average market standing. Performance peers in the same percentile range include Festivais Gastronômicos CEAGESP, Frat Melt House, Auá Gastronomia Vale Sul Shopping, Dengo Chocolates, Restaurante Caiçara, and Pizzaria e Restaurante do Índio. This suggests Nespresso has opportunities to improve its market share relative to these competitors.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies and customer acquisition efforts in the Cafe & Restaurants industry.
The top competitors for Nespresso in Brazil, based on cross-visitation, are Coco Bambu and Outback Steakhouse (both at 6.52%), followed by Mocotó, Napoli, and McDonald's (all at 4.35%). This indicates that customers who visit Nespresso also frequent these establishments, suggesting potential areas for competitive differentiation and marketing strategies.
Traffic workload by hours reveals peak times and operational efficiency, enabling resource allocation and staffing optimization in the Cafe & Restaurants industry.
Nespresso's peak traffic workload in Brazil occurs between 10 AM and 8 PM, with the highest traffic around 4 PM (62.39%). There is no traffic between 11 PM and 8 AM. This data suggests optimal staffing and resource allocation during peak hours to maximize customer service and sales.
Consumer segments reveal demographic preferences, enabling targeted marketing and product development to maximize engagement and market penetration.
Nespresso's customer base in Brazil shows a high affinity for women (99) and men (101). Gen X is overrepresented (146), while Gen Y is underrepresented (56). Gen Z is also overrepresented (166). This suggests targeted marketing towards Gen X and Gen Z could be particularly effective.