Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Nespresso is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Nespresso performance in the Brazil and how they change over time
See what factors influence Nespresso performance in the Brazil and how they change over time
Available by subscription
Available by subscription
An analysis of Nespresso' competitors in the Brazil
An analysis of Nespresso' competitors in the Brazil
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market Performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Nespresso in Brazil holds a 'leading' position with a performance percentile of 98, placing it in the top 2% of brands. Performance peers include Nosso Lugar Pizzaria, Restaurante & Casa do Norte Bahia, Bar do Sabão, Sabah Cozinha Árabe, Esfihas, Kebabs e Beirutes, Balacoolbar, and David Brazil, all positioned within the same percentile range.
CSAT is crucial for understanding customer loyalty and identifying areas for service improvement, directly impacting brand reputation and revenue.
Nespresso's overall customer satisfaction (CSAT) in Brazil is 66%, a 2.1 percentage point increase year-over-year. CSAT is notably high in the South Region (95%), with significant growth (28.8 percentage points), while the Southeast Region shows lower CSAT (48%) with a decrease (-22.2 percentage points).
Outlet distribution indicates market reach and accessibility, crucial for understanding brand penetration and expansion opportunities.
Nespresso has a total of 29 outlets in Brazil. The Southeast Region dominates with 19 outlets, followed by the Northeast Region with 4. The Central-West and South Regions each have 3 outlets.
Competitor analysis identifies key players and customer preferences, enabling strategic positioning and competitive advantage.
Nespresso's top competitors in Brazil, based on cross-visitation, are Coco Bambu (17.31%), Outback Steakhouse (9.62%), McDonald's (7.69%), Free flight Bar Petiscaria (3.85%), and We Coffee (3.85%). This highlights dining preferences among Nespresso customers.
Traffic workload analysis optimizes staffing, inventory, and marketing efforts by aligning resources with peak customer activity times.
Nespresso experiences peak traffic between 10:00 AM and 8:00 PM in Brazil, with the highest workload around 3:00 PM (63.77%). Traffic is minimal before 9:00 AM and after 9:00 PM.
Understanding consumer segments allows for targeted marketing and tailored product offerings, maximizing engagement and brand relevance.
Nespresso's consumer base in Brazil shows high affinity among both Women (99%) and Men (100%). Gen X is significantly overrepresented (244%), showing high affinity, while Gen Y also shows above average affinity (73%).