Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Nespresso performance in the Brazil and how they change over time
See what factors influence Nespresso performance in the Brazil and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Nespresso' competitors in the Brazil
An analysis of Nespresso' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Nespresso is in the lower 29% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Nespresso in Brazil is in the lower 29% of brands, indicating a below average market performance. This suggests Nespresso has a smaller share of foot traffic compared to competitors. Performance peers in the same percentile range include Pitanga, Du Porto Cervejaria, Tinin's Espetaria e Bar, Ô Bar Praia, Restaurante Paulista Betânia, and O Sorvetão.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales.
Nespresso's overall CSAT in Brazil is 69%, a 1.9 percentage point increase year-over-year, indicating improved customer happiness. However, CSAT in the Southeast Region is 45%, a significant decrease of 26.7 percentage points. The CSAT dynamic data shows fluctuations between 62.86% and 74.14% during the reporting period.
Outlet count indicates market reach. Tracking this KPI informs expansion strategies and identifies geographic strengths and weaknesses.
Nespresso has 19 outlets in the Southeast Region of Brazil, representing the largest concentration. The Northeast, Central-West, and South Regions each have 4, 3, and 3 outlets, respectively, indicating uneven distribution across the country.
Competitor analysis identifies key rivals. Understanding cross-visitation patterns informs strategies to attract customers from competitors.
The top competitors for Nespresso in Brazil, based on cross-visitation, are Coco Bambu (10%), Free flight Bar Petiscaria (6.67%), Outback Steakhouse (6.67%), Napoli (6.67%), and Aomori Restaurante (3.33%). This indicates that customers who visit Nespresso also frequent these establishments.
Traffic workload reveals peak hours. Understanding customer traffic patterns enables efficient staffing and targeted promotions.
Nespresso's peak traffic workload in Brazil occurs between 10:00 AM and 8:00 PM, with the highest activity around 3:00 PM (64.87%). There is minimal to no traffic workload between 11:00 PM and 8:00 AM.
Consumer segments inform targeted marketing. Understanding gender and generational affinity helps tailor messaging and product offerings.
Nespresso's customer base in Brazil shows a high affinity for women (index 96) and men (index 104). Gen X is overrepresented (index 142), while Gen Y is underrepresented (index 86). This suggests that Nespresso appeals more strongly to Gen X consumers.