Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Nespresso is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Nespresso performance in the Belgium and how they change over time
See what factors influence Nespresso performance in the Belgium and how they change over time
Available by subscription
Available by subscription
An analysis of Nespresso' competitors in the Belgium
An analysis of Nespresso' competitors in the Belgium
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market Performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Nespresso's Market Performance in Belgium is at the 98th percentile, which indicates a leading position in the Cafe & Restaurants industry. This means that Nespresso captures a significantly higher foot traffic share compared to most competitors. Performance peers in a similar range include Brasserie des Fagnes, À La Mort Subite, SuperBowl, Yuca Latina, Miyako and Alaska, highlighting brands with a strong market presence.
Customer Satisfaction (CSAT) reflects brand perception and loyalty. Higher CSAT scores correlate with repeat business and positive word-of-mouth.
Nespresso's overall CSAT is 87%, a 0.3pp increase year-over-year, indicating positive customer perception. Wallonia shows a high CSAT of 96% with significant growth, while Brussels-Capital has a lower CSAT of 84% and declining trend. The dynamic CSAT data shows fluctuation over the three-month period, with decline from May to July.
Number of Outlets indicates brand reach and market penetration. Tracking outlet distribution informs expansion and resource allocation strategies.
Nespresso has a total of 22 outlets in Belgium. Most of the outlets are located in Wallonia (16), followed by Brussels-Capital (4) and Flanders (2), revealing regional focus in market presence.
Identifying top competitors that brand's customers also visit reveals shared audience and opportunities for differentiation and competitive strategies.
The top competitors that Nespresso customers also visit include Quick (15.38%), Delitraiteur (15.38%), London Coffee by SH Cupcakes (7.69%), La Mezzanina (7.69%), and De Groote Hoef (7.69%). This data informs competitive analysis and potential strategic partnerships.
Traffic Workload illustrates customer foot traffic patterns throughout the day, optimizing staffing and promotional timing for peak hours.
Nespresso experiences traffic workload starting from 7 AM, peaking between 11 AM and 6 PM, then gradually declining. There is no traffic workload at night hours. This data suggests concentrating marketing efforts and resources during peak hours.
Consumer segment analysis helps understand audience demographics, enabling tailored marketing campaigns and product offerings to maximize engagement.
Women (affinity index 131) and Gen Y (affinity index 140) are overrepresented among Nespresso customers. Men (affinity index 79) and Gen X (affinity index 79) are underrepresented. Nespresso should focus marketing efforts on these segments.