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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Nespresso performance in the Austria and how they change over time
See what factors influence Nespresso performance in the Austria and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Nespresso' competitors in the Austria
An analysis of Nespresso' competitors in the Austria
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Nespresso is in the lower 43% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Nespresso's MARKET PERFORMANCE in Austria is at the 43rd percentile, indicating a below average/lagging market position. This means Nespresso captures less foot traffic compared to most competitors. Performance peers in the same percentile include Averna your Taverna, Dahab Döner, Pulkautaler Winehouse and Restaurant, Gelateria Tomaselli, Diyar Restaurant Cafe Etli Ekmek, and mamma mia.
Outlet count indicates brand reach and market presence. Growth trends reveal expansion strategy and market penetration effectiveness.
Nespresso has a varying number of outlets across Austrian states. Lower Austria has the highest number of outlets (3), while Vorarlberg, Tyrol, Salzburg and Burgenland each have only 1 outlet. Styria, Carinthia and Upper Austria each have 2 outlets.
Competitor analysis identifies key rivals and customer preferences. Cross-visitation data reveals shared customer base and competitive landscape.
The top competitors for Nespresso in Austria, based on cross-visitation, are Vapiano and McDonald's (both 10%), followed by Starbucks and Le Burger (both 6.67%). Café Konditorei Rainer apartments has a cross-visitation of 3.33%.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer experience.
Nespresso in Austria experiences peak traffic between 11 AM and 4 PM, with the highest workload around 2 PM (55.75%). Traffic is minimal before 9 AM and after 7 PM.
Consumer segment analysis by gender and generation informs targeted marketing. Affinity insights guide positioning and messaging strategies.
Women show high affinity (140 index) for Nespresso in Austria, while men are under-indexed (74 index). Gen X (117 index) and Gen Y (111 index) also show high affinity, indicating these generations are overrepresented among Nespresso customers.