Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Nescafe performance in the India and how they change over time
See what factors influence Nescafe performance in the India and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Nescafe' competitors in the India
An analysis of Nescafe' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Nescafe is in the top 11% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market performance percentile reflects brand’s foot traffic share, showing competitive strength and customer preference in the industry.
Nescafe's MARKET PERFORMANCE is at the 89th percentile, placing it in the average/above average range. This indicates a solid market presence relative to competitors. Performance peers in the same percentile range include Karmveer Amruttulya, Virasat-e-Haveli, Hotel Darbar, Veda Food Court, Smokey's Restaurant Palakkad, and Vaibhav Cafe.
Outlet count reflects brand reach and market penetration. Growth signals expansion and accessibility, crucial for revenue and brand visibility.
Nescafe has a varying number of outlets across different states in India. Jammu and Kashmir, Gujarat and Delhi each have 2 outlets. Maharashtra, Chhattisgarh, West Bengal and Chandigarh each have 1 outlet. This distribution shows varied market coverage.
Competitor analysis identifies key rivals and their customer overlap. Strategic insights into competition can help refine marketing and product positioning.
Nescafe's top competitors based on cross-visitation are McDonald's (23.08%) and Haldiram's (23.08%). Other competitors include The Food Planet, Chennai Cafe, Channi Himmat and The Rameshwaram Cafe @ JP Nagar (each at 7.69%).
Traffic workload by hour reveals peak times. Understanding these patterns can optimize staffing, promotions, and resource allocation for efficiency.
Nescafe experiences peak traffic between 10:00 AM and 8:00 PM, with the highest workload around 8:00 PM (48.76%). Traffic is minimal between midnight and 7:00 AM.
Analyzing consumer segments helps tailor marketing. Understanding gender and generation preferences improves targeting and communication effectiveness.
Nescafe's consumer base shows higher affinity for men (109) compared to the average consumer, and lower affinity for women (74). Gen Y (118) also shows a higher affinity compared to the average consumer.