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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Nelles - Die Backmanufaktur is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Nelles - Die Backmanufaktur performance in the Germany and how they change over time
See what factors influence Nelles - Die Backmanufaktur performance in the Germany and how they change over time
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Available by subscription
An analysis of Nelles - Die Backmanufaktur' competitors in the Germany
An analysis of Nelles - Die Backmanufaktur' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market performance percentile reveals brand's foot traffic share, indicating competitive strength and customer preference.
Nelles - Die Backmanufaktur's market performance is in the top 3% (97th percentile), indicating a leading position. This high percentile shows strong competitive strength and customer preference compared to peers like Hamburger Elbspeicher, Breggs and Mariposa Burger & Cocktailbar.
Customer satisfaction (CSAT) measures how well the brand meets customer expectations, influencing loyalty and repurchase rates.
Overall CSAT for Nelles - Die Backmanufaktur is 77%, a decrease of 7.3 percentage points year-over-year. Rhineland-Palatinate shows high satisfaction (94%), while North Rhine-Westphalia has lower satisfaction (67%) with a notable decrease. There is some fluctuation of CSAT within the period from May to July of 2025.
Average check reflects customer spending per transaction, influencing revenue and profitability.
The overall average check for Nelles - Die Backmanufaktur is 8.1 EUR, up 21.2% year-over-year. In North Rhine-Westphalia, the average check is 7.4 EUR, showing no growth. Average check is stable between May and July of 2025.
Outlet count indicates brand's market presence and reach, influencing accessibility and brand awareness.
Nelles - Die Backmanufaktur has 17 outlets in North Rhine-Westphalia and 2 in Rhineland-Palatinate. This distribution shows a stronger presence in North Rhine-Westphalia, suggesting a focused regional expansion strategy.
Identifying competitors helps understand the competitive landscape and benchmark performance.
Top competitors for Nelles - Die Backmanufaktur, based on customer cross-visitation, include Cafe Extrablatt (10.42%), McDonald's (10.42%), and ALEX (4.17%), indicating shared customer base. Restaurant Zur Brücke Erpel and Bäckerei Kraus GmbH each have 4.17% cross-visitation.
Traffic workload by hour reveals peak times, aiding staffing and resource allocation for optimal service.
Traffic workload for Nelles - Die Backmanufaktur peaks between 8:00 AM and 4:00 PM (hod 8-16), with the highest traffic around 11:00 AM (hod 11) at 52.41. Traffic is minimal during the night (hod 0-4, 20-23).
Understanding consumer segments enables targeted marketing and product development for better engagement.
Women (affinity index 102) and Men (affinity index 99) are almost equally represented among consumers of Nelles - Die Backmanufaktur. Gen X (affinity index 115) has a notably higher affinity, while Gen Y (affinity index 91) is slightly under-indexed.