Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence my indigo performance in the Austria and how they change over time
See what factors influence my indigo performance in the Austria and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of my indigo' competitors in the Austria
An analysis of my indigo' competitors in the Austria
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
my indigo is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
my indigo, with a market performance of 99 in Austria's Cafe & Restaurants industry, is a leading brand. This top 1% position demonstrates significant market share and customer preference compared to competitors like Schnitzelwirt, PLAIN Vienna and others.
CSAT reflects customer loyalty. Monitoring this metric helps understand areas for improvement and strengths in service delivery across locations.
my indigo's overall customer satisfaction (CSAT) is 84%, down 0.7pp year-over-year. Tyrol leads with 88% (+3.1pp), while Carinthia lags at 81% (-6.2pp). Focus on addressing customer concerns in Carinthia to improve overall satisfaction.
Average check indicates spending per customer. Tracking it helps in menu optimization, pricing strategies, and understanding customer spending habits.
my indigo's average check is 15.6 EUR, a decrease of 1.6% year-over-year. Carinthia has the highest average check at 18.3 EUR. Focus on strategies to increase spending in Salzburg, which has the lowest average check at 15.3 EUR.
Outlet count indicates market reach. Tracking distribution informs expansion strategies and reveals geographic strengths and weaknesses.
my indigo has the most outlets in Salzburg (5), followed by Tyrol and Upper Austria (2 each), and Carinthia (1). This distribution suggests Salzburg is a key market, while there's room for expansion in Carinthia.
Competitor analysis identifies market rivals. Understanding cross-visitation patterns helps refine competitive strategies and attract customers.
my indigo's customers also visit Gelateria Tomaselli (3.70%), Seecafé Hallstatt, Fuxn, L'Osteria, and Der Bäcker Ruetz (2.78% each). This overlap suggests these brands are direct competitors, meriting closer strategic consideration.
Traffic workload reveals peak hours. This data informs staffing, resource allocation, and promotional timing to optimize operations.
my indigo's traffic peaks between 11 AM and 7 PM, with the highest workload at 1 PM (60.60%). Staffing and promotions should align with these peak hours to maximize efficiency and customer satisfaction.
Understanding segments helps personalize marketing. Tailoring strategies by gender and generation enhances engagement and brand affinity.
Women (120 index) and Gen Y (142 index) show high affinity for my indigo. Gen Z are also overrepresented (124 index), while Gen X is underrepresented (78 index). Marketing should target Women and Gen Y, with opportunities to engage Gen X.