Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Murni Discovery performance in the Malaysia and how they change over time
See what factors influence Murni Discovery performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Murni Discovery' competitors in the Malaysia
An analysis of Murni Discovery' competitors in the Malaysia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Murni Discovery is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry
Murni Discovery is a leading brand with a 99th percentile position. This shows very strong market presence. Performance peers include Indian Empire, Baby Cami Sushi Restaurant, NanyangKopi 南陽茶室, In Saff Grill Wisma Khaleeda, Big Boss HSP, and Kay's Steak & Lobster, all within the same percentile.
Customer satisfaction is a key indicator of customer loyalty and business success, reflecting how well a brand meets customer expectations.
Murni Discovery's overall customer satisfaction is 69%, a 10.4 percentage point increase year-over-year. Satisfaction is highest in Selangor (70%) and slightly lower in Kuala Lumpur (65%). This signifies positive customer experience trends, especially in Selangor.
Average check indicates how much customers spend per transaction. Tracking this KPI helps to understand revenue trends and customer spending habits.
Murni Discovery's overall average check is 30.4 MYR, a 1% increase year-over-year. The average check is higher in Selangor (31.7 MYR) than in Kuala Lumpur (27.4 MYR). This suggests slightly higher spending per customer in Selangor.
Number of outlets indicates brand reach and market penetration. Tracking outlet distribution is crucial for assessing market coverage.
Murni Discovery has 14 outlets in Selangor and 5 in Kuala Lumpur. This suggests a stronger market presence in Selangor compared to Kuala Lumpur, pointing to regional strengths.
Identifying competitors is crucial for strategic decision-making, revealing who else is vying for the same customer base.
Murni Discovery's top competitors based on customer cross-visitation include Nasi Kalut Jitra Mai Seksyen 7 (30.17%), Nasi Lemak Kelawar (27.64%), HE & SHE COFFEE KPPIM UITM SHAH ALAM (27.43%), Al-Rawsha Restaurant (26.79%), and India Gate Restaurant (25.95%).
Understanding traffic workload by hours helps optimize staffing and resource allocation to meet customer demand effectively.
Murni Discovery experiences peak traffic between 6 PM and 9 PM (hod 18-21), with the highest workload at 21:00 (67.77%). Traffic is minimal between 3 AM and 7 AM (hod 3-7).
Analyzing consumer segments helps tailor marketing efforts to specific groups, improving engagement and effectiveness of campaigns.
Women(83 affinity index) and Men(114 affinity index). Among generations, Gen Y(109 affinity index) and Gen Z(101 affinity index) show relatively higher affinity, while Gen X(68 affinity index) shows under-indexed value.