Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Muffin Plus performance in the Canada and how they change over time
See what factors influence Muffin Plus performance in the Canada and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Muffin Plus' competitors in the Canada
An analysis of Muffin Plus' competitors in the Canada
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Muffin Plus is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's foot traffic share, showing competitive strength and customer preference in the cafe and restaurant industry.
Muffin Plus's market performance stands at the 55th percentile in Canada's Cafe & Restaurants industry, indicating an average/above average position. This means Muffin Plus captures foot traffic volume that places it roughly in the middle compared to competitors. Performance peers in a similar range include Jo-Anne's Quick-n-Tasty Restaurant, The Russian Tea Room, Let's Be Frank Italian Eatery, Flame Fare & Grill, Silver Spoon, and TNT PALACE.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustainable growth.
Muffin Plus boasts a 70% overall CSAT score, with a significant 22.8 percentage point increase year-over-year. This indicates a strong positive shift in customer sentiment. In Quebec, CSAT also stands at 70% with the same growth. The CSAT trend from May to July 2025 shows a notable increase, peaking in July, reflecting improved customer experiences.
Outlet number shows brand reach and presence, driving accessibility and market coverage, impacting revenue.
Muffin Plus has 14 outlets in Quebec. This indicates a focused presence in this specific province within Canada. This number represents the current extent of the brand's physical availability to customers within Quebec.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies and market positioning.
Muffin Plus's customers also visit Pizza Salvatoré, Starbucks, Alicia Sanchez, épicerie fine, Allô mon Coco, and Subway with equal cross-visitation rates of 16.67%. This suggests shared customer preferences or needs fulfilled by these brands within the same market.
Hourly traffic reveals peak times, informing staffing and marketing, optimizing resource allocation and revenue capture.
Muffin Plus experiences peak traffic workload between 9 AM and 4 PM, with the highest activity around 4 PM (51.91). Traffic is minimal during early morning and late-night hours. This workload distribution is important for resource optimization.
Segment analysis enables targeted marketing, optimizing messaging and offers, boosting engagement and conversion rates.
Muffin Plus shows a high affinity among women (187 index) and Gen Y (171 index). This suggests that Muffin Plus is more appealing to these demographic groups compared to the average consumer. Men (38 index) have lower affinity to the brand than average.