Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Mr. Cheff is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Mr. Cheff performance in the Brazil and how they change over time
See what factors influence Mr. Cheff performance in the Brazil and how they change over time
Available by subscription
Available by subscription
An analysis of Mr. Cheff' competitors in the Brazil
An analysis of Mr. Cheff' competitors in the Brazil
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market performance reveals brand strength, showing customer preference against competitors via foot traffic share, crucial for strategic decisions.
Mr. Cheff holds a leading market performance at the 98th percentile in Brazil's Cafe & Restaurants industry. This means its brand’s share of foot traffic is top 2% reflecting strong customer preference. Peers Restaurante Graça Mineira, Sorella Restaurante Vegetariano, VBQ Águas Claras, Hirá Ramen Izakaya, Dom Hélio, and Briand Delicatessen & Panificadora are in the same range.
Customer satisfaction is key to brand loyalty. Tracking it helps improve service and offerings, driving repeat business and positive recommendations.
Mr. Cheff's overall customer satisfaction (CSAT) is 91%, up 45.2 percentage points year-over-year. This indicates a significant improvement in customer perception. The South Region shows 91% satisfaction, suggesting strong regional performance and a need to analyze contributing factors to such increase.
Average check reflects spending per customer. Monitoring trends informs pricing strategies and promotions, maximizing revenue and profitability.
Mr. Cheff's overall average check is 32.8 BRL, a decrease of 18.9% year-over-year. The South Region shows an average check of 32.8 BRL with a flat growth value. Decreasing average check implies a possible need to evaluate pricing or menu options.
Outlet count indicates market reach. Growth reflects expansion, while regional distribution informs resource allocation and market penetration strategies.
Mr. Cheff has 11 outlets in the South Region and 2 in the Southeast Region. The South Region has a significantly larger presence, suggesting potential for expansion or resource reallocation to other regions.
Identifying competitors helps refine strategies. Understanding cross-visitation patterns reveals shared customer bases and opportunities for differentiation.
Mr. Cheff shares customers with Ragazzo!, Outback Steakhouse, Barraca Carlitos, The Best Açaí Sítio Cercado - Sorveteria em Curitiba and Fames Pizzaria Mix, each with a 4.76% cross-visitation rate. This indicates overlap in customer preferences and potential for competitive analysis.
Traffic workload reveals peak hours. This insight informs staffing and resource allocation, improving service efficiency and customer experience during busy times.
Mr. Cheff experiences peak traffic between 10 AM and 9 PM, with the highest workload around 6 PM to 8 PM. This data suggests the need for optimized staffing and resource management during these hours.
Understanding consumer segments enables targeted marketing. Gender and generation insights inform tailored campaigns and product positioning for increased engagement.
Mr. Cheff's customer base shows a high affinity for Women (64%, affinity index) and Gen Y (171% affinity index), which means that both groups are overrepresented compared to the average consumer. This implies high engagement with Women and Gen Y, and the marketing efforts can be focused on them.