Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mixue Bingcheng performance in the Thailand and how they change over time
See what factors influence Mixue Bingcheng performance in the Thailand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mixue Bingcheng' competitors in the Thailand
An analysis of Mixue Bingcheng' competitors in the Thailand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Mixue Bingcheng is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mixue Bingcheng's market performance in Thailand is at the 50th percentile, indicating an average market position. This means the brand's foot traffic is on par with the median within the Cafe & Restaurants industry. Performance peers in the same percentile range include % Arabica, Bamboo Beach Club Krabi, Alice's Restaurant, NAMI Salaya, Once Steakhouse พุทธมณฑลสาย1, and Ozawa Ramen.
Customer satisfaction (CSAT) reflects how well a brand meets customer expectations, impacting loyalty and repeat business.
Mixue Bingcheng boasts a high overall CSAT of 92% in Thailand, a significant 16.8 percentage point increase year-over-year. Songkhla Province shows a very high CSAT of 97%, while Chon Buri Province has a lower CSAT of 50% with a decrease of 33.1 percentage points. This suggests a need to investigate and address customer concerns in Chon Buri.
Outlet count indicates brand reach and market penetration, reflecting expansion strategy effectiveness.
Mixue Bingcheng has a total of 12 outlets in Thailand. Chon Buri and Songkhla Provinces each have 3 outlets, representing the highest concentration. Several other provinces, including Prachuap Khiri Khan, Pathum Thani, Nonthaburi, Phitsanulok, Chiang Rai and Nakhon Sawan each have 1 outlet. This distribution shows a presence across multiple regions.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
The top competitors for Mixue Bingcheng in Thailand, based on cross-visitation, are KFC (8.89%), Café Amazon (6.67%), Marzipan Patisserie Café & Bar (6.67%), McDonald's (6.67%), and Swensen's (4.44%). This indicates that customers who visit Mixue Bingcheng also frequent these establishments, highlighting potential areas for competitive focus.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation.
Mixue Bingcheng experiences peak traffic workload between 10:00 AM and 8:00 PM, with the highest activity around 5:00 PM (57.42%). Traffic is minimal between 3:00 AM and 5:00 AM. This data suggests optimal staffing levels should be maintained during peak hours to accommodate customer demand.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Mixue Bingcheng's customer base in Thailand shows a higher affinity among women (index 109) compared to men (index 92). Among generations, Gen X is overrepresented (index 123), while Gen Y (index 86) and Gen Z (index 88) are underrepresented. This suggests that Mixue Bingcheng resonates more strongly with women and Gen X consumers.