Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mixue Bingcheng performance in the Thailand and how they change over time
See what factors influence Mixue Bingcheng performance in the Thailand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mixue Bingcheng' competitors in the Thailand
An analysis of Mixue Bingcheng' competitors in the Thailand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Mixue Bingcheng is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mixue Bingcheng holds the 45th percentile in Thailand's Cafe & Restaurants, indicating a below average/lagging market position. This suggests moderate brand visibility. Performance peers in the same percentile range include Polo Fried Chicken, Cappadocia Turkish Restaurant, Dose, 龍麻辣火锅, Pasta Ama Saladaeng, and Fruits by Bell.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning. Understanding cross-visitation is crucial.
Café Amazon is the top competitor with a 7.14% cross-visitation rate. Other competitors include ก๋วยเตี๋ยวเรือลุงแจ็ค, Suki Teenoi, McDonald's, and Baan Khun Por Food Court, each with lower cross-visitation rates. This indicates shared customer base.
Traffic workload by hour reveals peak operational times, enabling efficient staffing and resource allocation. Understanding customer flow optimizes service and reduces wait times.
Peak traffic for Mixue Bingcheng in Thailand occurs between 17:00 and 19:00, with the highest workload at 55.17% at 19:00. Traffic is minimal between 03:00 and 05:00. This data informs staffing and resource allocation strategies.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning. Affinity insights reveal segment preferences and engagement levels.
Women (92) are overrepresented among Mixue Bingcheng's consumers, while men (107) are underrepresented. Gen X (179) shows high affinity, Gen Y (81) is under-indexed, and Gen Z (109) is slightly overrepresented.