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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence 미소야 performance in the South Korea and how they change over time
See what factors influence 미소야 performance in the South Korea and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of 미소야' competitors in the South Korea
An analysis of 미소야' competitors in the South Korea
In Cafés & Restaurants
·Jul – Sep 25
미소야 is in the lower 14% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
미소야's Market Performance is in the lower 14%, indicating a critically low market standing. This means the brand captures less foot traffic compared to competitors. Performance peers in a similar range include FM Coffee House, Yoogane Chicken Galbi, W XYZ Bar, 삼대청국장청라본점, 그레이레이지, and 유명식당.
Outlet count indicates brand reach and market penetration, reflecting expansion strategy and brand accessibility.
미소야 has 32 outlets in Gyeonggi, 6 in North Chungcheong, 3 in South Chungcheong, 2 each in Jeonbuk and North Gyeongsang, and 1 each in South Jeolla, South Gyeongsang, and Gangwon. Gyeonggi represents the largest concentration of outlets.
Identifying top competitors helps understand the competitive landscape and benchmark performance against industry leaders.
미소야's top competitors based on customer cross-visitation are Starbucks (28.57%), Ellui (14.29%), Lee Jae Mo Pizza, Busan (14.29%), 강남면옥 성수점 (14.29%), and Sandong (14.29%). Starbucks shows the highest overlap in customer base.
Traffic workload analysis reveals peak hours, enabling optimized staffing and resource allocation for enhanced customer experience.
미소야 experiences peak traffic between 11 AM and 7 PM, with the highest workload at 12 PM (55.32%). Traffic is significantly lower during early morning hours, suggesting operational adjustments may be needed.
Understanding consumer segments allows for targeted marketing, tailoring products and messaging to specific demographic groups.
미소야's customer base shows a high affinity among men (132 index) and Gen Y (197 index). Women are also represented (63 index). This suggests targeted marketing towards these demographics may be effective.