Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Minoji performance in the Japan and how they change over time
See what factors influence Minoji performance in the Japan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Minoji is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Minoji' competitors in the Japan
An analysis of Minoji' competitors in the Japan
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance reveals brand’s share of foot traffic, showing competitive strength and customer preference in the industry.
Minoji holds a leading position with a market performance of 99%, placing it in the top 1% of brands. This indicates a strong competitive advantage and significant customer preference compared to peers like Torimusha Shin-Yokohama, Krispy Kreme, 広州市場, ゆるどん, Yarō Ramen, and Kiyo, who share a similar percentile range.
Customer Satisfaction (CSAT) measures how happy customers are, which impacts loyalty and brand reputation.
Minoji's overall CSAT is 61%, up 4.3pp year-over-year, indicating improved customer happiness. Gifu Prefecture has the highest CSAT at 69% (down 1pp), while Aichi Prefecture shows significant growth at 62% (up 8.4pp). Mie Prefecture has the lowest CSAT at 48% (up 2.5pp), suggesting areas for improvement.
Average Check reflects the amount customers spend per visit, affecting revenue and profitability.
Minoji's overall average check is 2.9K JPY, a slight decrease of 0.4% year-over-year. Aichi Prefecture has the highest average check at 3K JPY, while Mie Prefecture reports 2.7K JPY. Gifu Prefecture's average check is 2.9K JPY. Zero change for all listed prefectures.
Outlet count indicates brand reach and market presence, crucial for revenue and brand visibility.
Minoji has 20 outlets in Aichi Prefecture, indicating a strong regional presence. Mie Prefecture has 5 outlets, Gifu Prefecture has 3, and Shizuoka Prefecture has 1. This distribution highlights Aichi as a key market for Minoji's operations.
Competitor analysis identifies key rivals and customer preferences, informing strategies to gain market share.
Minoji's top competitors include McDonald's (14.74% cross-visitation), 店 (8.42%), CoCo Ichibanya (8.42%), Hama Sushi (8.42%), and Saizeriya (7.37%). The high cross-visitation with McDonald's suggests it is the biggest competitor. These insights reveal Minoji's competitive landscape and inform strategies.
Traffic Workload by Hour reveals peak hours, enabling optimal staffing and resource allocation.
Minoji's traffic workload peaks between 17:00 and 22:00, with the highest traffic at 19:00 (60.90%). Traffic is minimal before 16:00. This data enables strategic staffing and resource management during peak hours to enhance customer service.
Consumer segments inform targeted marketing by understanding audience demographics and preferences.
Minoji's customer base is heavily skewed towards women (93% affinity), while men are under-indexed (105% affinity). Gen Z shows a high affinity (234%), Gen X is also high (133%), and Gen Y is under-indexed (64%). This suggests Gen Z and Gen X are key target demographics.