Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Minmin performance in the Japan and how they change over time
See what factors influence Minmin performance in the Japan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Minmin' competitors in the Japan
An analysis of Minmin' competitors in the Japan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Minmin is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals a brand’s share of foot traffic, indicating competitive strength and customer preference in the industry.
Minmin, with a market performance percentile of 99 in Japan's Cafe & Restaurants industry, is a leading brand. This indicates strong customer preference relative to peers like Benkei Pier Bandai, チェゴチキン, 大衆サカバ 牡蠣る。, Spaghetti Senka Harappa, Washoku and Koshitsu Izakaya Takumi and Seiya.
CSAT measures customer happiness, guiding improvements for loyalty. Changes reflect brand health, revealing if initiatives boost customer satisfaction.
Minmin's overall customer satisfaction is 75%, up 1.1 percentage points year-over-year, showing positive customer feedback. In Kanagawa Prefecture, CSAT is 70%, down 2.3 percentage points, signaling a potential area for improvement. CSAT fluctuated between 71.2% and 79.49% from May to July 2025.
Average check is how much customers spend per visit. Analyzing trends informs pricing and promotional strategies to boost revenue effectively.
Minmin's overall average check is 4.1K JPY, down 3.7% year-over-year, suggesting lower spending per visit. In Kanagawa Prefecture, the average check is 3.7K JPY with no growth. Average check varied between 3568.18 JPY and 4781.25 JPY from May to July 2025.
Outlet count indicates market reach and brand presence. Expansion reflects growth strategy; stagnation might signal saturation or competitive pressure.
Minmin has 8 outlets in Kanagawa Prefecture. The number of outlets has not changed during the reporting period. It shows a defined but not growing presence in the Kanagawa Prefecture.
Knowing competitors helps refine strategy and positioning. Cross-visitation reveals shared customers and competitive advantages in the cafe market.
Minmin's top competitors include 店 (19.83% cross-visitation), Saizeriya (10.34%), Yoshinoya (8.62%), McDonald's (8.62%), and 店 (7.76%). These brands share Minmin's customer base, indicating similar market appeal or geographic proximity.
Understanding traffic workload reveals peak hours, enabling staff and resource optimization, improving customer experience during busy times.
Minmin's peak traffic workload occurs between 17:00 and 20:00, with a high of 73.13 at 19:00. Traffic is minimal before 16:00 and after 22:00, indicating specific operating hours or customer preferences.
Understanding consumer segments by Gender and Generation allows targeted marketing, improving engagement by tailoring messaging and product offerings.
Minmin's customer base shows a high affinity for women (84%) and Gen X (119%), indicating these segments are overrepresented. Men (111%) and Gen Y (96%) are represented. Understanding these preferences can inform targeted strategies.