Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mimo's performance in the Colombia and how they change over time
See what factors influence Mimo's performance in the Colombia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Mimo's is in the top 3% of brands
Sample of brands in the same percentile
An analysis of Mimo's' competitors in the Colombia
An analysis of Mimo's' competitors in the Colombia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Mimo's holds a leading position with a market performance of 97 in Colombia's Cafe & Restaurants industry, indicating it captures significant customer traffic. This places Mimo's in the top 3% of brands. Performance peers in similar range include Panadería Montecarlo Jardín plaza, Submarino Express, Booby Rock - Restaurante Bar Spa, Tamagotchi ramen bar, El Japonés Kaiten, and La Giulietta.
Customer satisfaction (CSAT) measures how well Mimo's meets customer expectations, impacting loyalty and brand perception within Cafe & Restaurants sector.
Mimo's customer satisfaction in Colombia is 27%, a decrease of 9.9 percentage points year-over-year. This shows a decline in customer contentment. RAP (Especial) Central has a CSAT of 27% with a decrease of 3.2 percentage points, while RAP del Agua y la Montaña shows 24% with a decrease of 5.4 percentage points.
Number of outlets indicates brand reach and market penetration, reflecting expansion strategy in Colombia's Cafe & Restaurants industry.
Mimo's has a total of 110 outlets in Colombia. RAP del Agua y la Montaña has the most outlets (49), followed by RAP (Especial) Central (36). RAP Pacífico has 14 outlets, RAP Caribe has 4, RAP Eje Cafetero has 3, RAP Gran Santander has 2, RAP Llanos has 1, and RAP Amazonía has 1.
Competitor analysis identifies key rivals and their market share, crucial for strategic positioning in Colombia's Cafe & Restaurants sector.
Mimo's top competitors based on customer cross-visitation are Karen's Pizza, McDonald's, Frisby, Domino's Pizza, and Burger King, each with 9.52% cross-visitation. These brands attract customers who also visit Mimo's, highlighting direct competition in the Cafe & Restaurants market.
Traffic workload analysis reveals peak operational hours, enabling resource allocation for optimal customer service in Colombia.
Mimo's experiences peak traffic workload between 11 AM and 6 PM, with the highest traffic at 2:00-3:00 PM (53.45% and 53.61% respectively). Traffic is minimal between midnight and 7 AM.