Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Mimo's performance in the Colombia and how they change over time
See what factors influence Mimo's performance in the Colombia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
In Cafés & Restaurants
·May – Jul 25
Mimo's is in the top 3% of brands
Sample of brands in the same percentile
An analysis of Mimo's' competitors in the Colombia
An analysis of Mimo's' competitors in the Colombia
Cafe & Restaurants
Market performance percentile reflects brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Mimo's holds a leading position in the Colombian Cafe & Restaurants industry with a market performance percentile of 97, placing it in the top 3% of brands. Competitors like Panaderia La Dannesa, Restaurante Gata, El Libanés, Restaurante Cassarola, La Esquina de la Empanada and La Giulietta are at the same percentile.
Customer satisfaction is crucial for brand loyalty and revenue. Monitoring CSAT helps identify areas for improvement and predict customer retention.
Mimo's overall customer satisfaction (CSAT) is 21%, a decrease of 19 percentage points year-over-year. RAP (Especial) Central shows 29% CSAT (-8.7pp), while RAP del Agua y la Montaña is at 17% (-27.8pp). This indicates a need to address customer concerns to improve satisfaction levels, especially in 'RAP del Agua y la Montaña'.
Outlet count indicates market reach. Growth reflects expansion, while distribution across regions shows strategic presence and coverage.
Mimo's has 46 outlets in RAP del Agua y la Montaña, 35 in RAP (Especial) Central, 14 in RAP Pacífico, 7 in RAP Caribe, 4 in RAP Eje Cafetero, 3 in RAP Gran Santander, 1 in RAP Llanos and 1 in RAP Amazonía, showing its market presence and distribution.
Competitor analysis reveals market dynamics. Identifying frequently co-visited brands helps refine marketing and customer acquisition strategies.
Mimo's top competitors based on customer cross-visitation are Frisby (11.76%), pepperonidomi (5.88%), BBC (5.88%), Palo Seco Café Bar (5.88%), and La Cazuela de La 24 (5.88%). These brands represent Mimo’s direct competition and areas for potential partnership or differentiation.
Traffic workload identifies peak hours, informing staffing and promotions. Understanding customer flow improves service and maximizes revenue.
Mimo's experiences peak traffic between 11 AM and 6 PM, with the highest workload around 3 PM (56.90%). There is almost no traffic between midnight and 7 AM. This data helps optimize staffing and resource allocation during peak hours.