Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence MiDoin performance in the South Korea and how they change over time
See what factors influence MiDoin performance in the South Korea and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of MiDoin' competitors in the South Korea
An analysis of MiDoin' competitors in the South Korea
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
MiDoin is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects brand's share of foot traffic, revealing its competitive strength and customer preference.
MiDoin, with a market performance of 99, holds a leading position, indicating it is in the top 1% of brands. This signifies a strong competitive advantage and high customer preference. Performance peers within the same percentile include 윤우재 샤브 칼국수 고기동점, Jin Ok-Hwa Original Chicken Restaurant, Brasserie 1783, You are what you eat, Somunnan Gamjatang (Pork Bone Soup), and Domino's Pizza.
Customer satisfaction (CSAT) indicates brand perception, impacting loyalty and future growth. High CSAT correlates with positive brand equity.
MiDoin boasts an overall CSAT of 92%, with a 5.2 percentage point increase year-over-year, showing improved customer sentiment. Gyeonggi province reports 92% CSAT with a growth of 10.3 percentage points, indicating particularly strong customer satisfaction in this region. CSAT has fluctuated slightly over the three-month period, remaining consistently above 90%.
Average check (revenue per transaction) identifies spending habits, guiding menu optimization and promotional strategies for revenue growth.
MiDoin's overall average check is 22.1K KRW, reflecting a 24.9% increase year-over-year, signaling higher customer spending. In Gyeonggi, the average check is 25.8K KRW, stable compared to the previous year. The average check experienced slight variations throughout the observed period.
Outlet count reflects market presence and expansion, showing accessibility and growth potential in various regions.
MiDoin has 5 outlets in Gyeonggi and 2 in North Chungcheong, indicating a stronger presence in Gyeonggi. This distribution shows the current geographic focus of MiDoin's operations.
Identifying competitors through cross-visitation reveals market dynamics and potential partnership or competitive threats.
MiDoin's customers also visit Starbucks (13.89%), 샤ブインソウル (5.56%), 서우 (5.56%), 강강술래 (5.56%), and I'm Home (2.78%). Starbucks has the highest cross-visitation, suggesting a strong overlap in customer base. This insight helps to understand customer preferences and competitive landscape.
Traffic workload analysis optimizes staffing and resource allocation to match customer demand at different times.
MiDoin experiences peak traffic between 11:00 and 20:00, with the highest workload at 12:00 (64.63%). Minimal traffic occurs between 0:00 and 9:00. This data indicates the optimal times for staffing and resource allocation to meet customer demand.
Consumer segment analysis tailors marketing, improving engagement by aligning products and promotions to specific demographics.
Women (affinity index 135) and Gen X (158) are overrepresented among MiDoin's consumers, while Men (75) and Gen Y (79) are underrepresented. Gen Z also shows high affinity (131). This shows focus on targeted experiences based on gender and generation.