Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence MiDoin performance in the South Korea and how they change over time
See what factors influence MiDoin performance in the South Korea and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of MiDoin' competitors in the South Korea
An analysis of MiDoin' competitors in the South Korea
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
MiDoin is in the lower 30% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
MiDoin's Market Performance is at the 30th percentile, indicating a below average/lagging position in the Cafe & Restaurants industry in South Korea. This suggests that MiDoin captures less foot traffic compared to its competitors. Performance peers in the same percentile range include 에디트, Sinseo Galbi, 청사포쌀국수, 하츠 HEARTS COFFEE & BAR, Steam pork belly, and 굽네치킨.
Customer Satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. Higher CSAT often correlates with repeat business.
MiDoin's overall CSAT is 93%, a 7.8 percentage point increase year-over-year, indicating improved customer satisfaction. In Gyeonggi, the CSAT is 92%, with a 1.7 percentage point increase. This suggests customers are generally very satisfied, with notable improvements over the past year.
Average Check (Avg Check) indicates how much customers spend per visit, reflecting pricing strategy, menu appeal, and customer purchasing behavior.
MiDoin's overall Average Check is 21.3K KRW, a 17.5% increase year-over-year, suggesting customers are spending more per visit. In Gyeonggi, the Average Check is 24.8K KRW. This increase may be due to pricing adjustments, changes in menu offerings, or increased customer spending.
Number of Outlets indicates brand reach and market presence. More outlets can lead to greater brand visibility and accessibility for customers.
MiDoin has 5 outlets in Gyeonggi and 2 in North Chungcheong. This distribution shows a stronger presence in Gyeonggi, suggesting a strategic focus or higher market demand in that region.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and highlighting opportunities for differentiation.
MiDoin's top competitors based on cross-visitation are Starbucks (8%), 강강술래 (8%), 진순자계란말이김밥 (4%), 더부자꼬리 (4%), and Coffee Sonya (4%). This indicates that customers who visit MiDoin also frequently visit these brands, suggesting they are direct competitors.
Traffic Workload reveals peak hours, enabling efficient staffing, resource allocation, and targeted marketing to optimize customer experience.
MiDoin experiences peak traffic between 11 AM and 7 PM, with the highest workload at 12 PM (63.45%) and 1 PM (61.38%). There is minimal traffic before 9 AM and after 9 PM. This data suggests that MiDoin is primarily a lunch and dinner destination.
Consumer segments by Gender and Generation inform targeted marketing, product development, and positioning strategies based on affinity insights.
Women (134%) and Gen X (200%) show high affinity towards MiDoin, indicating they are overrepresented among MiDoin's consumers. Men (72%) and Gen Y (98%) are underrepresented. This suggests MiDoin's marketing and offerings resonate more strongly with women and Gen X.