Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Michel's performance in the Australia and how they change over time
See what factors influence Michel's performance in the Australia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
An analysis of Michel's' competitors in the Australia
An analysis of Michel's' competitors in the Australia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Michel's is in the top 12% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals competitive strength and customer preference, indicating brand's share of foot traffic in the industry.
Michel's holds a market performance percentile of 88, placing it in the average/above average tier. This shows a solid market standing compared to peers like Wandi Pub, Capricho Grilled Chicken, Levee Food Co, Taka, Drift Cafe Margaret River, and The Tribute Coffee and Kitchen.
Customer satisfaction (CSAT) measures how well a brand meets customer expectations, impacting loyalty and future revenue.
Michel's overall CSAT is 76%, a decrease of 3.8 percentage points year-over-year. New South Wales shows a CSAT of 73%, with a decrease of 7.8 percentage points. The CSAT trend decreased from 79.17% in May to 73.08% in July.
Number of outlets shows brand's presence and accessibility, directly impacting market reach and potential customer base.
Michel's has 11 outlets in New South Wales, 7 in Victoria, and 4 in Queensland. New South Wales has the highest concentration of Michel's outlets.
Understanding key competitors and cross-visitation patterns enables strategic positioning and targeted marketing efforts.
Michel's customers also frequent McDonald's (18.75%), Hungry Jack's Burgers (12.5%), The Cheesecake Shop (12.5%), Gold Coast Kebabs (6.25%), and Domino's Pizza (6.25%). This indicates overlap in customer base with fast food chains.
Analyzing traffic workload by hours helps optimize staffing and resource allocation to meet customer demand effectively.
Michel's experiences peak traffic workload between 7:00 and 16:00, with highest activity at 11:00 (59.70%). Traffic is minimal from 22:00 to 4:00.