Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Merzci performance in the Philippines and how they change over time
See what factors influence Merzci performance in the Philippines and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Merzci' competitors in the Philippines
An analysis of Merzci' competitors in the Philippines
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Merzci is in the lower 8% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, indicating competitive strength and customer preference in the Cafe & Restaurants industry.
Merzci's market performance is in the lower 8%, indicating a critically low market standing. This means Merzci captures a smaller share of customer visits compared to its peers. Competitors in a similar position include Yakitate Pork Chop House, Ikkoryu Ramen, Fat Jim's Steak House, Rocha's Delicious Puto & Kutsinta, Matcha Zukushi : Everything Matcha, and Ten Izakaya - TOPS.
Outlet count indicates brand reach and market presence, reflecting expansion strategy and potential customer access in the Cafe & Restaurants sector.
Merzci has 21 outlets. The majority (19) are located in the Negros Island Region, with 1 each in Soccsksargen and Western Visayas. This indicates a strong regional focus on Negros Island, with limited presence in other regions.
Identifying top competitors based on customer cross-visitation helps refine marketing strategies and understand shared customer base in Cafe & Restaurants.
Merzci shares customers with Zero-x Cafe, EMPIANG'S Inasal Manok Bisaya, Starbucks Paseo Arcenas Banawa Drive-Thru, Verified Rooftop Bar & Lounge, and Tajimaya. All listed competitors have a cross-visitation rate of 100%, indicating a complete overlap in customer base during the period.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer experience in Cafe & Restaurants.
Merzci experiences peak traffic workload between 16:00 and 17:00 (4 PM - 5 PM), reaching 61.04. Traffic gradually increases from 5:00 (5.95) to peak hours, then declines sharply after 18:00 (6 PM). The lowest traffic occurs between 23:00 and 4:00, with almost no activity.
Understanding consumer segments by gender and generation enables targeted marketing and positioning strategies, enhancing engagement and brand affinity.
Merzci's customer base shows a higher affinity among men (134) compared to women (66). Gen X has an affinity index of 730. This suggests that Gen X is overrepresented among Merzci's customers.