Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Merzci performance in the Philippines and how they change over time
See what factors influence Merzci performance in the Philippines and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Merzci' competitors in the Philippines
An analysis of Merzci' competitors in the Philippines
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Merzci is in the lower 6% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Merzci's market performance is in the lower 6%, indicating a critically low market standing. This means Merzci captures a smaller share of customer traffic compared to its competitors in the Philippines' Cafe & Restaurants industry. Performance peers include Kyukyu Ramen 99 - Starmall EDSA, Cabalen - Robinsons Starmills Pampanga, Kolekbibo, DC COFFEE SPOT, Pepper Lunch, and Ship Port Restaurant 大船入港.
Identifying top competitors helps understand market dynamics and benchmark performance against industry leaders.
Merzci's top competitors, based on customer cross-visitation, are Gerry's Grill and Jollibee (both at 40%), followed by Zero-x Cafe, Gina's Seafoods Restaurant, and Le Vain Bakery (all at 20%). This indicates a significant overlap in customer base with these brands.
Analyzing traffic workload by hours helps optimize staffing and resource allocation to meet customer demand effectively.
Merzci experiences peak traffic workload between 16:00 and 17:00 (4 PM - 5 PM), with 62.40%. Traffic gradually increases from 5:00 (5.45%) to reach its peak. There is a significant drop in traffic after 19:00 (7 PM), reaching near-zero levels by 23:00 (11 PM).
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies.
Merzci's customer base shows a high affinity for Men (165), indicating they are overrepresented compared to the average consumer. Women are underrepresented (34). Gen X has a very high affinity (490), while Gen Y is slightly underrepresented (61).