Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Merzci performance in the Philippines and how they change over time
See what factors influence Merzci performance in the Philippines and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Merzci' competitors in the Philippines
An analysis of Merzci' competitors in the Philippines
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Merzci is in the top 15% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Merzci's market performance is at the 85th percentile, placing it in the average/above average range. This means Merzci captures more customer visits than 85% of brands. Performance peers in the same range include G's Favorites Cafe and Bakery, AMBOS Panaderia + Cocina - Molito, King's Meat, Artisans, Penong's - Lanang, and Kaperosa.
Outlet count shows brand's reach. More outlets means better access, boosting sales and brand awareness in different regions.
Merzci has 15 outlets in Negros Island Region, 2 in Western Visayas, and 1 in Soccsksargen. Negros Island Region is the area with the most stores.
Knowing competitors helps brands adjust, innovate, and attract customers, gaining a competitive edge and more market share.
Merzci's top competitors, based on customer cross-visitation, are Jollibee (50%), Perla Tumulak Painitan (25%), EMPIANG'S Inasal Manok Bisaya (25%), Studio Cafe (25%), and BAMBOYET TALABAHAN (25%). This shows where Merzci customers also go.
Traffic workload by hour shows peak times, helping with staffing and promotions to improve customer service and sales.
Merzci experiences highest traffic between 4 PM and 6 PM (hod 16 and 17), peaking at 60.67%. The lowest traffic is between midnight and 5 AM. Staffing and promotions should be adjusted to align with the peak hours.
Consumer segments by gender and generation inform targeted marketing, improving ad relevance and customer engagement for better ROI.
Merzci's customer base is overrepresented by men, with an affinity index of 171, and Gen X, with an affinity index of 364. Gen Y is also a represented consumer segment for Merzci, with an affinity index of 91.