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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Mega Coffee performance in the South Korea and how they change over time
See what factors influence Mega Coffee performance in the South Korea and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Mega Coffee' competitors in the South Korea
An analysis of Mega Coffee' competitors in the South Korea
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Mega Coffee is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand's share of foot traffic, showing competitive strength and customer preference within the Cafe & Restaurants industry.
Mega Coffee's Market Performance is in the top 1% in South Korea, indicating a leading position. This shows high customer preference and effective competition. Peers Chimney Mansion, 황금코다리, 더바베큐051, 진성한우곱창, Mount Everest Restaurant (인도 음식), and 스케치테이블 share similar performance percentiles.
Customer Satisfaction reflects brand perception. Increased satisfaction suggests improved service and product quality, influencing customer loyalty and retention.
Mega Coffee's overall Customer Satisfaction is 79%, a 6.7 percentage point increase year-over-year, signaling service improvement. However, Gyeonggi shows a significant decrease (-13.9pp) in satisfaction, meriting attention to service consistency.
Outlet count shows brand reach and expansion. More outlets often mean greater market presence and accessibility, potentially leading to higher revenue.
Mega Coffee has 34 outlets in Gyeonggi, dominating its presence. South Jeolla has 14 outlets, while other states have fewer, indicating regional expansion opportunities.
Competitor analysis identifies key rivals and overlap in customer base. This helps to refine strategies for differentiation and customer retention.
Starbucks is Mega Coffee's main competitor with a 21.74% customer cross-visitation rate. Ediya Coffee, A Twosome Place, Kyochon, and McDonald's also compete, necessitating strategies for retaining customer loyalty.
Traffic Workload reveals peak operational hours. This helps optimize staffing, resource allocation, and service delivery to meet customer demand.
Mega Coffee's peak traffic is between 12:00 and 14:00, with 52.52% to 53.80% workload. Activity is high from 8:00 to 21:00, indicating the need for efficient resource management during these hours.
Understanding consumer segments optimizes marketing. Gender and generational insights guide targeted messaging, enhancing engagement and brand resonance.
Mega Coffee attracts more Women (81% affinity). Men are over-represented with an index of 113. Gen Z shows high affinity (151%), while Gen X is also over-represented with an index of 122, requiring targeted marketing to these key demographics. Gen Y is under-indexed at 76.