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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mega Coffee performance in the South Korea and how they change over time
See what factors influence Mega Coffee performance in the South Korea and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mega Coffee' competitors in the South Korea
An analysis of Mega Coffee' competitors in the South Korea
In Cafés & Restaurants
·Jul – Sep 25
Mega Coffee is in the lower 32% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mega Coffee's market performance is in the lower 32%, indicating a below average market standing. This suggests that Mega Coffee captures less foot traffic compared to its competitors. Performance peers in the same percentile range include 카페레스트, Daedamhi Jongno Branch, 망향비빔국수, 소촌갈비찜, 우리땅오징어선단, and 조선팔도갈비.
Outlet count indicates brand reach and market presence. Growth in outlets often signals expansion and increased accessibility for customers.
Mega Coffee has the most outlets in Gyeonggi (8), followed by North Gyeongsang (7), Gangwon State (4), South Chungcheong (3), South Jeolla (2), and North Chungcheong (1). This distribution highlights regional strengths and potential areas for expansion in other states.
Understanding competitors helps refine strategies. Analyzing cross-visitation reveals which brands attract similar customers, informing competitive positioning.
Mega Coffee's top competitors based on cross-visitation are Starbucks (12.12%), Seolbing (9.09%), Myeongdong Korean BBQ Beef All You Can Eat Mongvely (6.06%), Geumdwaeji Sikdang (6.06%), and EGG DROP (6.06%). This indicates that customers who visit Mega Coffee also frequent these establishments, suggesting similar target audiences or occasions.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer experience and minimize wait times.
Mega Coffee experiences peak traffic workload between 12:00 PM and 7:00 PM, with the highest workload at 1:00 PM (55.11%). Traffic starts increasing significantly from 8:00 AM, peaking around midday, and gradually decreasing after 7:00 PM. The lowest traffic is between 1:00 AM and 6:00 AM.
Analyzing consumer segments by gender and generation informs targeted marketing. Affinity insights guide positioning strategies to resonate with key demographics.
Mega Coffee's customer base shows a higher affinity towards women (119 index) compared to men (84 index). Among generations, Gen Z shows the highest affinity (162 index), followed by Gen Y (123 index), and Gen X (50 index). This suggests that Mega Coffee is particularly popular among younger generations and women.