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Managing Partner, Global Business Development
See what factors influence McDonald's performance in the Venezuela and how they change over time
See what factors influence McDonald's performance in the Venezuela and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Venezuela
An analysis of McDonald's' competitors in the Venezuela
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
McDonald's in Venezuela holds a leading market performance at the 99th percentile. This high percentile indicates a strong market position, suggesting McDonald's captures a significant portion of customer traffic compared to its competitors. Performance peers in a similar range include KFC, Pizza Natura, Barros Steak House, Tokio, Bonsai Sushi, and Las arepas de Margaret.
Customer satisfaction (CSAT) is crucial. It directly impacts loyalty, repurchase rates, and brand advocacy, reflecting overall customer experience.
McDonald's overall CSAT in Venezuela is 69%, a decrease of 7 percentage points year-over-year. Anzoategui State shows the highest CSAT at 83%, while Carabobo State shows the lowest at 54% with biggest drop (-21.7pp). Customer satisfaction has decreased during the period from May to July 2025.
Outlet count indicates market presence and accessibility. A broad network enhances brand visibility and customer convenience, driving market share.
McDonald's has varying outlet distribution across Venezuela. Miranda State has the highest number of outlets (24), indicating a strong presence there. The Capital District follows with 18 outlets. Monagas and Merida State each has 3 locations indicating less presence in this states.
Identifying key competitors is essential for strategic positioning. It allows for benchmarking, differentiation, and informed competitive strategies.
McDonald's in Venezuela faces competition primarily from KFC (8.24% cross visitation). Other competitors include MYKONOS (2.75%), Las arepas de Margaret (2.35%), Bonsai Sushi (2.16%), and Domino's Pizza (2.16%), indicating shared customer bases.
Traffic workload insights enable efficient staffing and resource allocation. Understanding peak hours ensures optimal service and customer satisfaction.
McDonald's in Venezuela experiences peak traffic workload between 11:00 AM and 6:00 PM, with the highest workload at 5:00 PM (61.89). Traffic significantly decreases after 8:00 PM, with minimal activity between 1:00 AM and 7:00 AM.
Analyzing consumer segments allows for targeted marketing, enhancing relevance and engagement. Understanding audience demographics improves campaign effectiveness.
McDonald's in Venezuela shows a higher affinity among women (102 index) compared to men (99 index). Gen Y exhibits a high affinity (143 index), while Gen X shows lower representation (26 index). Gen Z also demonstrates affinity to the brand (82 index).