Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Venezuela and how they change over time
See what factors influence McDonald's performance in the Venezuela and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Venezuela
An analysis of McDonald's' competitors in the Venezuela
In Cafés & Restaurants
·Jul – Sep 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
McDonald's in Venezuela is in the top 1%, indicating a leading market position. This high percentile signifies a strong competitive advantage and high customer preference compared to other brands in the Cafe & Restaurants industry. Performance peers within a similar range are not available.
Customer satisfaction (CSAT) reflects customer happiness, influencing loyalty and brand reputation. Tracking CSAT helps identify areas for service improvement.
McDonald's overall customer satisfaction in Venezuela is 70%, a decrease of 5.3 percentage points year-over-year. Anzoategui State shows the highest CSAT at 87% with significant growth, while Miranda State and Capital District have lower CSAT and negative growth. This suggests regional variations in customer experience.
Outlet count indicates market presence and accessibility. Tracking changes informs expansion strategies and market coverage effectiveness.
McDonald's has the most outlets in Miranda State (24), followed by Capital District (18) and Zulia State (13). This distribution highlights key areas of operation and potential for further expansion in other states.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation informs competitive strategies and market positioning.
KFC is the top competitor with a cross-visitation rate of 7.95%, followed by MYKONOS (3.13%) and Bonsai Sushi (2.89%). This indicates that customers who visit McDonald's also frequently visit these establishments.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service.
McDonald's in Venezuela experiences peak traffic workload between 17:00 and 18:00 (58.72% and 62.10% respectively), with the highest activity around 17:00. Traffic is lowest in the early morning hours, indicating a need for adjusted staffing based on hourly demand.
Understanding consumer segments by gender and generation informs targeted marketing and positioning strategies, enhancing campaign effectiveness.
Women are overrepresented among McDonald's consumers in Venezuela (index 90), while men are also overrepresented (index 105). Gen Y (index 114) shows higher affinity compared to Gen X (index 94), suggesting targeted marketing towards younger demographics may be effective.