Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence KFC performance in the Venezuela and how they change over time
See what factors influence KFC performance in the Venezuela and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Venezuela
An analysis of KFC' competitors in the Venezuela
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC is a leading brand in Venezuela's cafe & restaurant industry with a 99th percentile market performance. This signifies a strong market position, indicating high customer preference compared to peers like McDonald's and Bonsai Sushi.
Customer Satisfaction (CSAT) reflects customer happiness, guiding improvements in service and product offerings for loyalty and positive word-of-mouth.
Overall CSAT for KFC in Venezuela is 59%, a decrease of 8.9pp year-over-year. Lara State shows the highest CSAT at 70% with an increase, while Capital District and Miranda State show decreased satisfaction.
Outlet count indicates market presence, reflecting brand reach and accessibility to customers, crucial for market share and revenue generation.
KFC has a presence in several states in Venezuela, with Miranda State having the highest number of outlets (8), followed by Capital District (6). Nueva Esparta State, Aragua, Tachira, Lara, and Zulia have fewer outlets.
Understanding competitors is crucial. It helps identify key players and develop strategies for differentiation and gaining a competitive edge.
McDonald's is KFC's top competitor in Venezuela, with a cross-visitation rate of 9.70%. Bonsai Sushi, Al Quadrado Pizza, Burger King - Las Mercedes, and Las arepas de Margaret also see customer overlap.
Traffic workload by hours reveals peak times, enabling efficient staffing and resource allocation to maximize customer satisfaction and operational efficiency.
Traffic workload peaks between 12:00 PM and 6:00 PM, with the highest traffic around 4:00 PM (65.46%). Traffic is minimal during the early morning hours (1:00 AM to 9:00 AM).
Consumer segment insights are strategically important. They informs targeted marketing and positioning strategies by Gender and Generation.
KFC's customer base in Venezuela shows high affinity with women, Gen X, and moderate affinity with Gen Y, but lower affinity with Gen Z.