Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Ukraine and how they change over time
See what factors influence McDonald's performance in the Ukraine and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
McDonald's is in the top 4% of brands
Sample of brands in the same percentile
An analysis of McDonald's' competitors in the Ukraine
An analysis of McDonald's' competitors in the Ukraine
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's Ukraine holds a leading market performance at the 96th percentile, placing it in the top 4% of brands. This indicates a strong competitive position. Performance peers in a similar range include Чорноморка, Eurasia, Sushi Master, Mama Manana, Lviv Croissants, and Добрий Друг.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased revenue.
McDonald's Ukraine has a 50% customer satisfaction rate, a slight decrease of 1 percentage point year-over-year. Volyn Oblast shows the highest CSAT at 70%, while Lviv Oblast experienced a decrease. Overall, CSAT fluctuates between 47.22% and 51.81% during the reporting period.
Average check reveals spending habits, crucial for pricing strategies and revenue forecasting. Monitoring trends informs menu and promotional decisions.
The average check for McDonald's Ukraine varies by region, with Zakarpattia Oblast leading at 750 UAH. Overall average check data is unavailable. The average check has increased from 375.26 UAH to 448.72 UAH during the reporting period.
Outlet count indicates market presence and accessibility. Expansion strategies rely on understanding outlet distribution and regional saturation.
McDonald's Ukraine has the most outlets in Kyiv Oblast (13), followed by Dnipropetrovsk, Lviv, and Odesa Oblasts (10 each). This distribution highlights key regions for McDonald's presence.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and marketing efforts.
McDonald's Ukraine's top competitors based on cross-visitation are KFC (6.17%), Lviv Croissants (5.18%), Puzata Hata (4.44%), Sushi Master (2.10%), and Domino's Pizza (1.85%). This indicates shared customer interest with these brands.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and customer satisfaction.
McDonald's Ukraine experiences peak traffic between 12:00 PM and 6:00 PM, with the highest workload around 6:00 PM (71.75%). Traffic is lowest in the early morning hours.
Consumer segment analysis informs targeted marketing. Understanding gender and generational preferences allows for tailored campaigns and product positioning.
McDonald's Ukraine's customer base shows a higher affinity among women (90%) and men (116%). Gen X (113%) shows a higher affinity, while Gen Y (95%) and Gen Z (105%) are also represented.