Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence McDonald's performance in the Ukraine and how they change over time
See what factors influence McDonald's performance in the Ukraine and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of McDonald's' competitors in the Ukraine
An analysis of McDonald's' competitors in the Ukraine
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength, customer preference, and competitive standing in the Cafe & Restaurants industry in Ukraine.
McDonald's, with a market performance percentile of 99, is a leading brand. This high percentile indicates a dominant position. Performance peers like Добрий Друг, Mama Manana, Lviv Croissants, Eurasia, KFC and Чорноморка share similar top-tier positions.
Customer satisfaction (CSAT) reflects brand perception and loyalty. Tracking CSAT helps identify areas for improvement and drives business growth.
McDonald's overall CSAT is 49%, a slight decrease of 0.3pp year-over-year. Volyn Oblast shows the highest satisfaction at 75% with a 22pp increase. Rivne Oblast and Lviv Oblast experienced CSAT decreases.
Average check measures customer spending per visit, indicating pricing strategy effectiveness and customer purchasing power.
The average check for McDonald's varies by region. Dnipropetrovsk Oblast leads at 497.3 UAH. No growth data available. The average check across all locations grew from 370.73 to 396.23 UAH between May and July 2025.
Outlet count indicates market presence and accessibility. More outlets can translate to higher brand visibility and sales potential.
McDonald's has the most outlets in Kyiv Oblast (11), followed by Lviv, Odesa, and Dnipropetrovsk Oblasts (10 each). Several other regions have fewer outlets, indicating varied market penetration across Ukraine.
Competitor analysis helps understand market dynamics and identify opportunities to differentiate and capture market share.
KFC is the top competitor with a cross-visitation rate of 6.95%. Lviv Croissants (4.98%), Puzata Hata (3.85%), Sushi Master (2.25%), and Eurasia (1.97%) also show notable cross-visitation, reflecting shared customer bases.
Traffic workload analysis reveals peak hours, informing staffing, resource allocation, and promotional strategies to optimize service.
McDonald's experiences peak traffic between 11 AM and 7 PM, with the highest workload at 6 PM. Traffic is minimal during late-night and early-morning hours, reflecting typical dining patterns.
Understanding consumer demographics allows for targeted marketing, tailored offerings, and improved customer engagement strategies.
McDonald's customer base shows a higher affinity index for women (89) and men (118). Gen X (116) and Gen Y (108) segments are also overrepresented, while Gen Z (70) are underrepresented, suggesting differential marketing strategies.