Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Max & Moritz performance in the Germany and how they change over time
See what factors influence Max & Moritz performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of Max & Moritz' competitors in the Germany
An analysis of Max & Moritz' competitors in the Germany
Top-5 brands that brand's customers also visit
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Max & Moritz is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Max & Moritz's Market Performance is at the 65th percentile, indicating an average/above average market standing. This means they perform better than many competitors. Performance peers in a similar range include ROCA Oberursel, Restaurante Pizzeria Bei Angelo, Gasthaus Müller, Café Restaurant VAU, Silos Heiße Theke, and Pizzeria-Imbiss Komischke.
Outlet count indicates brand reach and expansion. Tracking outlet distribution helps assess market penetration and growth strategies.
Max & Moritz has 16 outlets in Hesse and 2 in Bavaria. Hesse represents the largest concentration of Max & Moritz locations, signaling a strong regional presence there.
Competitor analysis identifies key rivals and customer preferences. Understanding competitor visitation informs strategies to improve brand loyalty.
McDonald's is the most cross-visited brand by Max & Moritz customers (33.33%), indicating significant overlap. Ristorante Toscana, Baguettino, Milas grill and Lug ins Land Restaurant am Schloss share 16.67% cross-visitation.
Understanding consumer segments enables targeted marketing. Tailoring strategies to gender and generational preferences enhances engagement.
Women are over-represented among Max & Moritz customers, with an affinity index indicating higher-than-average engagement, while men are over-represented as well. Gen X also shows a high affinity, suggesting they are very engaged with the brand.