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Managing Partner, Global Business Development
See what factors influence Masaya performance in the Japan and how they change over time
See what factors influence Masaya performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of Masaya' competitors in the Japan
An analysis of Masaya' competitors in the Japan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Masaya is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance indicates brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Masaya's MARKET PERFORMANCE is at the 98th percentile, indicating a leading position in the Cafe & Restaurants industry in Japan. This means Masaya outperforms most competitors in attracting customers. Performance peers in similar range are: 四季彩 仙台駅前店, Unagi no Maruyoshi Taniyon, 奥武島しまねこぷりんPUDDING&CAFE, Jinza, Sapporo Hien, 餃子のかっちゃん 福岡西新店.
Customer satisfaction reflects loyalty and brand perception, influencing repeat business and positive word-of-mouth, critical for sustainable growth.
Masaya's overall customer satisfaction (CSAT) is 74%, a 5.6 percentage point increase year-over-year. Osaka Prefecture shows high CSAT at 93% with significant growth (24.4pp), while Hyogo Prefecture has a CSAT of 67% with a slight increase (1.5pp). The CSAT dynamic data shows fluctuations, peaking in June 2025.
Average check reflects spending per customer, indicating pricing strategy effectiveness and customer value, crucial for revenue optimization.
Masaya's overall average check is 3.3K JPY, a 10% increase year-over-year. In Hyogo Prefecture, the average check is 3.4K JPY, with no growth. Dynamic data shows the average check fluctuating between approximately 2.9K JPY and 3.3K JPY.
Outlet count indicates brand reach and market presence, driving accessibility and convenience for customers, impacting overall revenue.
Masaya has 15 outlets in Hyogo Prefecture and 2 outlets in Osaka Prefecture. This indicates a stronger presence in Hyogo compared to Osaka during the reporting period.
Identifying competitors reveals market dynamics and customer preferences, enabling strategic positioning and competitive advantage through targeted strategies.
Masaya's top competitors based on customer cross-visitation include Sushi no Torico (10%), Kura Sushi (6.67%), 店 (6.67%), かつや (6.67%), and Ninoni (6.67%). This shows which brands share Masaya's customer base.
Understanding traffic workload helps optimize staffing and resource allocation, ensuring efficient operations and enhanced customer experience during peak hours.
Masaya experiences peak traffic workload between 17:00 and 22:00, with the highest traffic around 19:00 (64.21). Traffic is significantly lower during the early morning hours (0:00-6:00).
Analyzing consumer segments helps tailor marketing and product strategies, improving engagement and ROI by focusing on specific demographic preferences and behaviors.
Masaya's consumer base shows a high affinity among men (134), and slightly underrepresented for women (47). The affinity index among Gen X is very high (170), Gen Y is somewhat under-indexed (55) and the representation of Gen Z is approximately average (100).