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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Maruchu performance in the Japan and how they change over time
See what factors influence Maruchu performance in the Japan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Maruchu' competitors in the Japan
An analysis of Maruchu' competitors in the Japan
In Cafés & Restaurants
·Jun – Aug 25
Maruchu is in the top 12% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals competitive strength and customer preference, showing brand's share of foot traffic in the industry.
Maruchu's Market Performance stands at the 88th percentile, indicating an above-average position in the Cafe & Restaurants industry in Japan. This suggests a strong market presence compared to competitors. Performance peers in the same percentile include 庄稼院, Ninomiya, Bangkok Pony Restaurant, 御輿, Manbaken Shinjuku West Exit, and ちゃんや ~.
Outlet count indicates brand reach and expansion. Tracking locations informs geographic strategy and market penetration effectiveness.
Maruchu has 9 outlets in Aichi Prefecture, 3 in Mie Prefecture, and 1 in Gifu Prefecture. Aichi Prefecture accounts for the majority of Maruchu's outlets. This distribution provides insights into Maruchu's regional focus within Japan.
Identifying top competitors and cross-visitation patterns helps understand market dynamics and customer preferences for strategic positioning.
Sukiya is a top competitor for Maruchu, with a cross-visitation rate of 30%. Other notable competitors include 野毛 湊音 天ぷら・鰻, はなれ 静岡駅店, かつや, and 好運来, each with a 10% cross-visitation rate. This indicates shared customer bases.
Traffic workload by hour reveals peak operational times, informing staffing and resource allocation for optimal service efficiency.
Maruchu experiences peak traffic workload between 10:00 AM and 6:00 PM, with the highest workload around 4:00 PM to 5:00 PM (69.59%). Traffic is minimal between 10:00 PM and 8:00 AM. This highlights the brand's operational rhythm.
Understanding consumer segments by gender and generation enables targeted marketing. Affinity insights inform positioning strategies.
Women are overrepresented with an affinity index of 64% compared to 100% of the average consumer. Men are significantly overrepresented with an affinity index of 123.00. Gen Y consumers are slightly underrepresented, with an affinity index of 96.00.