Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Mamina performance in the Argentina and how they change over time
See what factors influence Mamina performance in the Argentina and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Mamina is in the top 3% of brands
Sample of brands in the same percentile
An analysis of Mamina' competitors in the Argentina
An analysis of Mamina' competitors in the Argentina
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance indicates brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mamina's market performance is at the 97th percentile, which positions the brand as a leading performer in the Cafe & Restaurants industry in Argentina. This high percentile indicates strong customer preference and a significant share of foot traffic compared to its competitors. Competitors with similar performance include El Mercado Ushuaia, DOC Café, Vanshelato, Mon Poulet, La Casa de la Hamburguesa Bariloche and Fray Luis Bar, all positioned at the 97th percentile.
Customer Satisfaction (CSAT) shows how happy customers are with a brand, impacting loyalty and recommendations. Lower CSAT requires immediate action.
The overall customer satisfaction for Mamina is 68%, a decrease of 11.7 percentage points year-over-year. Santa Fe shows the same CSAT score. The CSAT dynamic data indicates fluctuations, peaking in May 2025 at 92.31% and then dropping. This decline suggests potential issues in service or product quality that need investigation.
Average Check reflects customer spending per visit. Monitoring it helps understand pricing strategy effectiveness and customer value.
Mamina's overall average check is 17.4K ARS, showing a substantial increase of 52.2% year-over-year. The average check in Santa Fe is also 17.4K ARS. The consistent average check over the observed months suggests stable pricing and customer spending habits.
Number of Outlets indicates brand's reach and market presence. Tracking outlet numbers reveals expansion or contraction strategies.
Mamina has 12 outlets in Santa Fe. This indicates a concentrated presence in this state. Monitoring this number over time will reveal the brand's expansion strategy within Argentina.
Competitor analysis identifies key players and cross-visitation patterns, informing competitive strategies and market positioning.
The top competitors for Mamina, based on customer cross-visitation, are McDonald's (11.11%), Rock&Feller's (9.88%), La Vendetta (4.94%), Smart cremas heladas (3.70%) and Starbucks (3.70%). This suggests that customers who visit Mamina also frequent these establishments, indicating they are perceived as alternatives within the Cafe & Restaurants industry.
Traffic workload analysis reveals peak hours, aiding staffing and resource allocation for better customer service and operational efficiency.
Mamina's traffic workload peaks between 17:00 and 19:00, with the highest workload at 18:00 (65.23%). Traffic is minimal during the early morning hours (0:00-8:00). This data suggests the need for increased staffing and resource allocation during peak hours to manage customer flow effectively.
Understanding consumer segments allows for targeted marketing, tailored product offerings, and improved customer engagement.
Women are overrepresented with affinity index = 81%, while men are with affinity index = 120%. Gen Y segment shows high affinity for Mamina with index = 181%, indicating strong brand engagement. The index data does not show percentage.