Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mama's Burger performance in the Turkey and how they change over time
See what factors influence Mama's Burger performance in the Turkey and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mama's Burger' competitors in the Turkey
An analysis of Mama's Burger' competitors in the Turkey
In Cafés & Restaurants
·Jun – Aug 25
Mama's Burger is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mama's Burger in Turkey holds a market performance percentile of 54 in the Cafe & Restaurants industry, indicating an average/above average market standing. This means the brand captures an average share of customer traffic compared to its peers. Performance peers in the same percentile range include Esto Lahmacun and Sbarro.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth. High CSAT scores are crucial for business success.
Mama's Burger boasts an overall CSAT of 88% in Turkey, a 6.2 percentage point increase year-over-year, indicating improved customer happiness. The Black Sea Region shows a high CSAT of 95% with significant growth, while Central Anatolia Region has a CSAT of 84% with modest growth.
Average check reveals customer spending habits, influencing revenue and profitability. Monitoring this KPI helps optimize pricing and menu strategies.
The overall average check for Mama's Burger in Turkey is 443.8 TRY, a 52.8% increase year-over-year, suggesting customers are spending more per visit. The Black Sea Region has an average check of 472.2 TRY, while Central Anatolia Region has an average check of 432.9 TRY.
Outlet count indicates brand reach and market presence. Expansion strategies rely on understanding outlet distribution and regional performance.
Mama's Burger has 20 outlets in the Central Anatolia Region and 1 outlet in the Black Sea Region. This distribution highlights a strong presence in Central Anatolia, with potential for expansion in the Black Sea Region.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Mama's Burger's top competitors, based on customer cross-visitation, include Köfteci Yusuf (5.82%), Quick China (3.17%), and Peçenek Döner (2.65%). This indicates that customers who visit Mama's Burger also frequently visit these establishments.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to maximize customer service and revenue.
Mama's Burger experiences peak traffic between 11:00 AM and 10:00 PM, with the highest workload around 6:00 PM (60.46%). Traffic is minimal between midnight and 10:00 AM, indicating the need for optimized staffing during peak hours.
Understanding consumer segments by gender and generation enables targeted marketing, improving engagement and brand affinity.
Mama's Burger's customer base shows a high affinity among women (88) and men (108). Gen X (139) and Gen Z (296) show high affinity, while Gen Y (57) is under-indexed, suggesting a need for targeted strategies to engage this segment.