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Managing Partner, Global Business Development
See what factors influence Madras Coffee House performance in the India and how they change over time
See what factors influence Madras Coffee House performance in the India and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Madras Coffee House' competitors in the India
An analysis of Madras Coffee House' competitors in the India
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Madras Coffee House is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows a brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Madras Coffee House is a leading brand, ranking in the top 1% in India's Cafe & Restaurants industry. This high percentile indicates a strong market position relative to its peers like Bombay Brasserie, Laddu Fish & Chicken Corner, NH RESTAURANT JODHPUR, Kolhapur te Malvan, Mitra Cafe and The Gorakhpur Family Restaurant, which are in a similar high-performing range.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term growth. Higher satisfaction often leads to increased customer retention.
Overall customer satisfaction for Madras Coffee House is 71%, a 15.7 percentage point increase year-over-year. Satisfaction varies by state, with Delhi showing 91%, Tamil Nadu at 55%, and Maharashtra at 12%. This indicates regional differences in customer experiences that need targeted improvement strategies, especially in Maharashtra.
Average check measures customer spending per visit, reflecting pricing strategy effectiveness and customer willingness to spend. Increased average check boosts revenue.
The overall average check for Madras Coffee House is INR 328.6, a 59.9% increase year-over-year. Average check varies by location: Delhi at INR 442.9 and Tamil Nadu at INR 210.9. This suggests regional pricing differences or variations in customer spending habits that can guide menu and promotional strategies.
Number of outlets indicates market presence and expansion, crucial for brand visibility and accessibility. Growth in outlet numbers often correlates with revenue growth.
Madras Coffee House has a total of 134 outlets across India. Tamil Nadu dominates with 105 outlets, followed by Karnataka with 7, Maharashtra with 5, Telangana with 4, Andhra Pradesh with 4, Delhi with 3, Jharkhand with 2, Uttar Pradesh with 2, Puducherry with 1, Haryana with 1. This distribution highlights Tamil Nadu as a key market, and other regions present expansion opportunities.
Competitor analysis identifies key rivals and customer preferences, enabling strategic positioning and competitive advantage. Knowing competitors helps refine marketing efforts.
The top competitors for Madras Coffee House, based on cross-visitation, are Adyar Ananda Bhavan - A2B (7.04%), Mug & Beans (6.30%), Vishalam coffee bar (5.93%), Chillax Cafe (5.93%), and Kandhan cafe (5.93%). This indicates customers who visit Madras Coffee House also frequent these establishments, suggesting similar target audiences or offerings.
Traffic workload analysis helps optimize staffing and resource allocation, ensuring efficient service during peak hours. Understanding traffic patterns enhances customer experience.
Traffic workload for Madras Coffee House varies throughout the day, peaking between 18:00 and 20:00 (6 PM and 8 PM) with 48.54% and 49.25% respectively. The lowest traffic is between 0:00 and 4:00 (12 AM and 4 AM). This information is critical for staffing decisions and promotional timing.
Consumer segment analysis enables targeted marketing by understanding demographic preferences, improving engagement and ROI. Tailored messaging resonates better with specific groups.
Consumer segments show Madras Coffee House is popular among women (affinity index 103), and under indexed by Men (99). Gen X shows high affinity(154) followed by Gen Y (93) and Gen Z (76). These values highlight that Gen X has a higher representation compared to other generations.