Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mac Pollo performance in the Colombia and how they change over time
See what factors influence Mac Pollo performance in the Colombia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Mac Pollo is in the top 3% of brands
Sample of brands in the same percentile
An analysis of Mac Pollo' competitors in the Colombia
An analysis of Mac Pollo' competitors in the Colombia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing competitive strength and customer preference in the industry.
Mac Pollo holds a leading position with a market performance of 97, placing it in the top 3% of brands. This indicates a strong competitive edge and high customer preference compared to peers like The Vegetarian Butcher, Delicias Colombianas, Parador Don Rogelio, La Muzzería, Pastelería Guernika, and Galería De La Fama, all positioned at the same percentile.
Customer satisfaction reflects brand perception, influencing loyalty and repurchase rates, which are vital for sustainable growth.
Overall customer satisfaction for Mac Pollo is high at 85%, showing a significant increase of 11.4 percentage points year-over-year. However, customer satisfaction in the RAP (Especial) Central region is 73%, with a decrease of 7.2 percentage points. It is important to investigate the reasons for this decline in customer satisfaction.
Outlet count indicates market reach and accessibility, directly impacting brand visibility and customer acquisition potential.
Mac Pollo has 74 outlets across Colombia. RAP (Especial) Central has the highest number of outlets (42), indicating a strong presence in this region. RAP Gran Santander follows with 24 outlets, while RAP del Agua y la Montaña has 4. RAP Pacífico, RAP Llanos, and RAP Caribe have 2 and 1 outlets, respectively.
Competitor analysis identifies key rivals and customer preferences, shaping competitive strategies and market positioning.
Mac Pollo's top competitors include Little Caesars Pizza, Don Alcides Restaurante (Sede Retiro), Frisby, Gran Shanghai, and Pomo d´oro. Little Caesars Pizza, Don Alcides Restaurante (Sede Retiro), Frisby, and Gran Shanghai are visited by 7.41% of Mac Pollo's customers, while Pomo d´oro is visited by 3.70%. This data reveals the competitive landscape and shared customer base.
Traffic workload shows peak hours, enabling efficient staffing and resource allocation to optimize service and customer experience.
Mac Pollo experiences peak traffic between 8 AM and 4 PM, with the highest workload around 11 AM (54.22%). Traffic starts increasing significantly from 6 AM (5.54%) and declines after 5 PM (44.55%), reaching minimal levels after 7 PM. This information can help optimize staffing and resource allocation.
Consumer segment analysis by gender and generation allows targeted marketing, improving engagement and ROI through relevant messaging.
Mac Pollo's customer base shows a high affinity with women (69), suggesting they are significantly overrepresented. Men are highly overrepresented (123). Similarly, Gen X (228) show a very strong affinity. Gen Y (83) are underrepresented relative to the average population.