Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Lanzhou performance in the Kazakhstan and how they change over time
See what factors influence Lanzhou performance in the Kazakhstan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Lanzhou' competitors in the Kazakhstan
An analysis of Lanzhou' competitors in the Kazakhstan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Lanzhou is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Lanzhou's MARKET PERFORMANCE is at the 99th percentile, indicating a leading position in Kazakhstan's Cafe & Restaurants industry. This reflects high customer preference relative to competitors. Performance peers like SANDYQ, Starbucks, Pasta la Vista, Line Brew, Burger King and Kishlak also share this high percentile.
Outlet count indicates brand reach and market presence, influencing accessibility and potential customer base growth.
Lanzhou has outlets in several regions of Kazakhstan. Pavlodar Region has 3 outlets, Almaty Region has 2, and Mangystau, East Kazakhstan, Jetisu and North Kazakhstan Regions each have 1 outlet. This distribution indicates a varied regional presence within the country.
Identifying top competitors through cross-visitation reveals direct rivals for customer attention and market share.
Lanzhou's top competitors based on cross-visitation include Bidai coffee (18.33%), Азим (AZIM) | Астана | Нур-Султан (16.67%), 中国餐厅AISA (16.67%), Khoroshiy Den' (15%), and Cafestar (15%). This indicates that customers of Lanzhou also frequent these establishments, suggesting they are direct competitors.
Traffic workload analysis reveals peak hours and customer flow, aiding in staffing and resource allocation for optimal service.
Lanzhou experiences peak traffic workload between 10:00 AM and 10:00 PM, with the highest workload at 7:00 PM (64.84%). Traffic is lowest in the early morning hours, indicating a need for optimized staffing and resource allocation during peak times.
Consumer segment analysis informs targeted marketing, tailoring products and messaging to specific demographic groups for higher engagement.
Lanzhou's customer base shows a high affinity among women (index 113) and Gen Y (index 169) consumers. Women are overrepresented compared to the average consumer. Gen Y are much higher affinity. This information can inform targeted marketing and product development strategies.