Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Lanzhou performance in the Kazakhstan and how they change over time
See what factors influence Lanzhou performance in the Kazakhstan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Lanzhou' competitors in the Kazakhstan
An analysis of Lanzhou' competitors in the Kazakhstan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Lanzhou is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Lanzhou's MARKET PERFORMANCE is at the 58th percentile, indicating an average market position. This means Lanzhou performs similarly to brands like Bidai coffee (57th), Kulikov (58th), Ресторан Baq sarai (58th), Kafe "Sonata" (58th), Krk "Troya" (58th), and Ресторан "Жасұлан" (59th). This suggests moderate brand strength and customer preference compared to peers.
Outlet count indicates brand reach and expansion. Growth reflects investment and market penetration, while distribution impacts accessibility.
Lanzhou has a total of 9 outlets in Kazakhstan. Pavlodar Region has the most outlets (3), followed by Almaty Region (2). Mangystau, East Kazakhstan, Jetisu and North Kazakhstan Regions each have 1 outlet. This distribution shows a concentration in Pavlodar and Almaty.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation informs strategies to attract and retain customers.
Lanzhou's top competitors based on customer cross-visitation are Bidai coffee (18.64%), Азим (AZIM) | Астана | Нур-Султан (16.95%), 中国餐厅AISA (16.95%), Khoroshiy Den' (15.25%), and Cafestar (15.25%). This indicates that customers who visit Lanzhou also frequently visit these brands, suggesting they are direct competitors.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation. Understanding customer flow optimizes service and minimizes wait times.
Lanzhou experiences peak traffic workload between 18:00 and 20:00, with the highest workload at 19:00 (65.79). Traffic is significantly lower in the early morning hours. This data suggests optimal staffing during evening hours to manage customer flow.
Consumer segments inform targeted marketing. Gender and generation insights enable tailored campaigns, improving engagement and ROI.
Lanzhou's customer base shows a high affinity towards women (116 index) and Gen Y (169 index). This suggests that women and Gen Y are overrepresented among Lanzhou's customers, indicating a strong connection with these demographics. Marketing efforts could be tailored to these groups.